30 May 2023

Celebrating the Art of Blonding with Wella Professionals North America Changemakers

In an editorial shoot with Estetica, Wella Professionals honors the brand’s 140th anniversary, bringing together three influential North American artists to celebrate their color portfolio.

Wella Professionals has launched a global campaign to celebrate color and the artists that fuel the industry in the year of the brand’s 140th anniversary!

The campaign asked stylists around the world to share their work and the shades they use to achieve these creations. Globally 140 Changemakers have been identified and their work displayed in an artistic tapestry of craftsmanship. Inspired by the Changemakers’ campaign, Wella Professionals & Estetica Magazine partnered with the brand’s North American Color ambassadors Zach Mesquit, Briana Cisneros and Ryan Weeden – for the role they play in inspiring other stylists for an exclusive collection.

Watch the video below!

Three colorists, three models and one awesome challenge: create three unique stunning blondes, through exploration in the art of blonding and style with the top blonde masters and one master stylist. Achieving the best icy platinum with Zach Mesquit; the fascinating balayage/foilayage with Ryan Weeden; the magnetic silver locks with Briana Cisneros; and the fabulous styling of London Michalske.

Through its 140 Changemakers global campaign, Wella Professionals’ mission is moving the world forward through the positive power of change. Our three North American Changemakers –Zach Mesquit, Briana Cisneros and Ryan Weeden– gathered in New York City together with the Wella Professionals and the Estetica teams to create this fabulous collection.

  • Credits
  • Hair: Zach Mesquit, Briana Cisneros, Ryan Weeden and London Michalske for Wella Professionals
  • Photo: David Arnal
  • Makeup: Mirna Jose
  • Wardrobe Styling: Julia Gudova
    Nail Artist: Anairis Ramos
  • Produced by: Sergi Bancells for Estetica Magazine


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