7 February 2023

No Ammonia, No Problem! The Next Era in Paul Mitchell Professional Hair Color is HERE!

Paul Mitchell Professional Color launches the newest member of the Paul Mitchell ColorXG family, Paul Mitchell CremaXG!

This 100% vegan demi-permanent color line is perfectly shade-matched to Paul Mitchell ColorXG permanent color range offering a complete service solution.

Paul Mitchell CremaXG is quickly becoming a “must have” behind the chair. Check out what a few colorists have to say about this rich cream color and see their brilliant results:

Kayla Newman, owner of Hair by Kayla Newman and self-proclaimed Blondologist, created a cool, icy platinum blonde with a Paul Mitchell CremaXG formula. “This is probably one of my favorite products I have ever used and I am definitely going to keep using it. This is going to be a great asset to my work behind the chair. The fact that it is vegan and cruelty-free is such an important part, it plays a huge role in my day to day. Paul Mitchell, thank you for this new color, you’ve got a fan for life, for sure!” says Kayla.

Kelly Rettenberger, owner of The Experience Salon and Paul Mitchell National Color Educator, created a warm, fiery red head with CremaXG. “Paul Mitchell Crema XG adds gorgeous shine and has a wonderful cream consistency. I’ve found the lasting power to be incredible! I did a vibrant red-copper color pre-quarantine using Crema XG as the midshaft refresh and was amazed at how lovely her color looked 3 months later!” says Kelly.

Paula Peralta, owner of Salon Mix and Paul Mitchell Brand Ambassador shared her experience recently as one of the colorists on the Paul Mitchell CremaXG campaign photoshoot. “I’m so proud of this and beyond grateful to have been invited to create for the launch of Paul Mitchell Crema XG. I was inspired by a lot of the more bold, punky fashion tones and placements but wanted to make it a little more natural and soft,” says Paula.

Don’t miss out! Click here to watch – How To: Dimensional Caramel Swirl Hair Color with CremaXG!


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