Acknowledging the global impact of landfill waste, Eufora builds upon a long-standing planet-friendly philosophy with introduction of a new Refill. Reuse. Recycle. campaign.
Eufora International announces a new phase in their continuing efforts to drive clean beauty. Acknowledging that each year the personal care industry produces 120 billion packages, Eufora has made a commitment to address this global concern by implementing new initiatives that will ultimately reduce Eufora bottles destined for landfills by over 50%.
As part of the new initiative Eufora will be eliminating the production of travel and trial size products in plastic bottles, and launching a “Refill. Reuse. Recycle.” campaign that offers the consumer a Clean Getaway Toiletry Bag complete with reusable bottles for refilling their favorite Eufora products. The campaign slogan, “No more one and dump, build a long-term relationship with your travel sizes!” encourages consumers to join Eufora in making an impact on landfill waste. In addition, this year Eufora will begin the transitioning of full-size plastic bottles to 95% post-consumer waste material helping to further reduce their carbon footprint. Components are sourced domestically which improves transit times and helps reduce fuel emissions.
Along with the implementation of these initiatives, Eufora has established a corporate “Green Team” that is working internally at Eufora to control waste in all areas from office supplies and serve ware to packing and shipping materials. The team is led by Marketing Brand Manager, Liz Danzig who helps coordinate waste reduction initiatives as well as community outreach such as beach and neighborhood cleanups.
These initiatives are all part of a long-term plan to drive authenticity in clean beauty claims and create good global karma.