The organizers of Salon International have just announced the excellent news of their intention to still go ahead with the UK’s biggest Hair Exhibition at the ExCel centre in London’s Docklands.
As salons in the UK prepare to reopen on July 4th, there are new challenges; from running a safe, socially-distanced environment to finding creative solutions for clients and teams. One of Salon International’s primary objectives this year will be to help the industry to navigate this new landscape and provide a platform of inspiration for salons and hairdressers to boost their business in a post-lockdown world with education, trends and products to put them ahead of the game.
A Celebration of Color
Color has always been the biggest profit driver for salons, and in a post lockdown world it’s more important than ever. Salons will be facing drastic root regrowth and color corrections galore and reassessing clients who have decided to grow out their greys gracefully during three months at home. With this in mind, Salon International will, this year, feature its first ever bespoke Colour Stage: a dedicated stage with open prep area and a schedule of education and experts talking about all aspects of the color business. The show will also welcome colour houses from across the world as exhibitors, from big names to indie brands offering something new.
“Color has always been big business for salons and that’s never been more true than now, when clients are desperate to get back to the salon,” explains Jayne Lewis-Orr, Executive Director of Salon International. “Salons will need to think creatively about the color services they offer, the products they’re using and how they can continue to provide dynamic and exciting results for clients. That’s why we’re putting color at the heart of Salon International this year, with more education and inspiration than ever. Our guest artists and brands will be providing no shortage of creative solutions and ideas, from the commercial colour business through to inspirational looks, all of which reminds hairdressers why they love what they do!”
The Salon International team continues to consult as the event approaches to ensure the most up to date measures are in place. The team will implement changes steered by Government requirements along with ExCeL London and industry expert advice. Details will be announced and shared in the next few weeks.
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