16 June 2024

Suretint Technologies unveils Groundbreaking Color Conversion Technology

SureTint Technologies, the industry leader in innovative hair color technology for salons, introduced their groundbreaking Color Conversion technology, designed to effortlessly translate client formulas created in one color brand to a matching formula in a different brand instantly and with unprecedented accuracy.

This new patented and patent-pending Color Conversion technology is the first of its kind and provides significant industry-changing benefits:

  1. ➤ Increases the speed of color brand adoption and swap-outs at the salon level; shifts market share for manufacturers and distributors.
  2. ➤ Facilitates inventory optimization within a salon.
  3. ➤ Digitizes and simplifies education and training on a new color brand and reduces costs in these areas for distributors, manufacturers and salons.
  4. ➤ Provides significantly easier and faster transition for colorists who move from one salon or brand to another; reduces formulation errors in conversions.
  5. ➤ Removes the fear of trying a new color brand.

As our industry re-emerges from the Covid-19 crisis, there will be a very real need for digital automation and data availability around color supply and usage. Our Color Conversion and LaRu Color Management technologies will transform and enhance work processes and provide real-time information about every color service performed.  Welcome to a new world of streamlined inventory and rapid color business growth!” commented Elizabeth Christie, CEO, SureTint Technologies.

Prior to SureTint’s Color Conversion technology, traditional conversion and color matching was a tedious, manual process that relied solely on stylists’ experience and know-how. This often resulted in inconsistencies for the client. This manual process is both slow and costly, not to mention inaccurate and stressful. Now, color conversion from formula to formula happens instantly and this system can run on any platform.

This new Color Conversion technology has been 7 years in the making and developed by SureTint’s international R&D team, alongside some of the industry’s leading colorists. The Color Conversion technology is enabled through SureTint’s LaRu Color Management Software and can be used on a mobile platform, through a salon’s LaRu dispense station or combined. In seconds, you have a precise, accurate new formula in the brand of your choice!

When first approached about the concept of instantaneous color conversion from formula to formula, I knew I had to be a part of the creation team.  Having worked for multiple color manufacturer’s during my career, I have seen first-hand the trauma that changing color brands can cause not only at the client level, but also for the stylist and manufacturer. Providing hairdressers a tool that can give them the freedom and security to change brands without fear is the best gift ever,” added Terri Adams, Director of Business Development, SureTint Technologies.

For more information, interested parties can call 888-539-3787 to schedule a demo today.           


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!


Previous article
Next article