The 53rd edition of Cosmoprof Worldwide Bologna has been postponed until Spring 2021, but in an unprecedented move, the digital format called WeCosmoprof will enable participants to continue to do business over the coming months.
“The current economic scenario and the global Covid-19 crisis situations mean we’ve had to postpone Cosmoprof until next year,” explains Gianpiero Calzolari, President of BolognaFiere. “We have carefully assessed the difficulties associated with this decision, but our main objective is to protect exhibitors and operators, giving them the opportunity to present themselves to the market in the most effective way they possibly can. We will publish our new dates as soon as we can and, in the meantime, I would like to thank everyone for their ongoing support. Nevertheless, Cosmoprof in not completely on hold: our goal is the revival of the cosmetics industry and, in the coming months, we will maximize our skills to facilitate the natural connection between producers and buyers, and thus give new lifeblood to the industry.“
WeCosmoprof has been organized thanks to the support of the Ministry of Foreign Affairs and International Cooperation and the ITA – Italian Trade Agency, and in collaboration with Cosmetica Italia. WeCosmoprof will run from June 4-10.
“WeCosmoprof is our concrete contribution to the resumption of economic activities for exhibitors and operators in our industry,” states Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “Cosmoprof has provided connectivity for over 50 years and has been a business facilitator throughout the world, basing its unique formula on the importance of physical networking between supply and demand. In a scenario that imposes huge limitations on physical interaction, our role is to offer alternative opportunities for business relations across our industry.”
At the centre of the even, is networking between companies and operators through the match-making services of the Cosmoprof My Match software, a consolidated tool for business relations of Cosmoprof Worldwide Bologna. Available to exhibitors and buyers, exclusive Virtual Rooms are integrated into the platform, for previewing new products and services, deepening the development opportunities in the relevant markets and negotiating orders and deals.
In addition to the match-making platform for B2B activities, CosmoTalks Virtual Series will offer a detailed update calendar of 30 webinars and digital content. Cosmo Virtual Stage will host sessions dedicated to new consumer habits and make-up trends, communication strategies to give value to brands, opportunities for the spa and hospitality industries, as well and updates and developments for SPA & Beauty Manager.
During WeCosmoprof, operators will not only be able to find the news from the over 3,000 exhibitors, but also an exclusive digital catalogue of the 800 Italian companies at Cosmoprof Worldwide Bologna, with particular attention to the products being on the market for the first time. The digital catalogue will be available in Italian, English, French, Chinese, Arabic and Portuguese, thanks to the “Beauty Made in Italy” project, supported by the Ministry of Foreign Affairs and International Cooperation and ITA – Agency.
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