Kao USA Salon Division announces that Instagram influencer Sydney Ann Lopez (@sydneyannlopezhair) has signed on as a Goldwell Social Media Ambassador. Known for combining vibrant fashion colors with edgy, romantic up styles, Sydney is a rising star in the hair color industry.
In addition to cultivating a large online audience, Sydney has earned a cover of Modern Salon Magazine and a Modern Salon Top 100 ranking. She’s a member of Modern Salon Artist Connective, a member of the TSPA Hall of Fame, and she competed on The Look Allstars TV Series. Sydney co-owns Headlines Hair Design in Denton, TX with her mother Jean Barker who has been an integral part of Sydney’s career. The team at Headlines is known for creating edgy and colorful styles that are on the forefront of the beauty industry.
“Goldwell is a brand that has continually evolved and led the way in our industry. From the launch of their innovative Pure Pigments, to the newest addition of Elumen Play, both their creative color and natural color lines have made my heart flutter,” says Lopez. “The Goldwell team is full of talented and creative artists who have welcomed me with open arms. The opportunity to partner with Goldwell, be a part of their team, and create a world of color with their products, will be incredible.”
As a Goldwell Social Media Ambassador, Sydney’s online content will feature Goldwell color exclusively, and she will join the Goldwell team at select brand events.
“Sydney is not only an incredible creative spirit, she’s also committed to sharing fresh ideas with her followers and the colorist community,” says Scott Guinter, general manager at Kao USA Salon Division. “She’s an inspiring voice in our industry, and we’re delighted to launch this new partnership with her.”