This collection contains many retro elements from the 60s to the 90s, with a strong pop art influence – but the content deals with the number one social issue of 2020: the blurring of the boundaries between fake and real.
The models find themselves in a surreal environment, immersed in self-portrayal and in a situation that a few weeks ago nobody knew could ever exist: Quarantine. This reflects our current social reality in an Instagram-compatible way. Maybe this collection could inspire people into thinking more deeply about the about those values that COVID-19 has highlighted as being truly important to the way we live our lives, both now and in the future.
Hair: Mario Krankl
Photo: Fritz Hauswirth
Makeup: Eva Hauswirth
Models: Lisa Sophie Bärmann/ Kathrin Kretschmer and Iana Boiarschi/ Eskimo Bohemia Management
Styling: Brigitte Schiebler
Hair Products: Goldwell and KMS