8 December 2023

Don’t miss out! Hairdressers United – A Digital 24hr Charity Hair Festival

Broadcasting on the 5th May, Henkel Beauty Care Professional presents Hairdressers United – the first 24hr global online hair festival!

In a celebration of solidarity with the hairdressing industry, the unique concept brings together some of the world’s biggest hair and beauty care professionals under one digital roof.

The 24hr live stream event will begin in Australia and move its way west across 13 time zones to the Americas featuring 36 hair artists, 19 countries, 9 brands and 8.3M fans. The event begins Monday, May 4th 10PM (PST) /Monday May 5th 1 AM (EST) /  3PM local country time (Sydney, Australia).

This event will showcase some of the globe’s most talented artists in real time celebrating the diversity and cultural differences in each country and how that translates to hair as well as a variety of educational and creatively inspiring content that will showcase:

  1. ▶ Hair coloration how-to’s, including blonding, balayage and blur techniques
  2. ▶ Cut and styling inspiration, including barber art
  3. ▶ Up-do tutorials, including bridal and braiding trends
  4. …and so much more!

Hairdressers United Digital Festival Charity in collaboration with Fritz Henkel Foundation
At this globally challenging time, everyone –hairdresser and client alike– needs to feel a strong sense of community that may be missing for some individuals. With this in mind, Henkel took the decision to make Hairdressers United a charity event; aiming to raise funds through user engagement and donations during the live stream. Any revenue will be given back to the community, with a percentage matched by Henkel and the Fritz Henkel Foundation*; regions will also have the opportunity to promote where the funds will go.

As a ‘never been done before’ event, the first of its kind hair festival also aims to set a new GUINNESS WORLD RECORDS™ title on 5th May 2020, for the ‘longest online hair education seminar streamed over the internet’ – something that would be an amazing achievement for everyone involved (for years to come!).

*up to $109K provided by Henkel & the Fritz Henkel Foundation

Henkel Beauty Care Professional Brands and Hair Artists
A truly unique event, the experience unites all Henkel Beauty Care Professional brands and is set to inspire hair and beauty professionals at all levels and experience.

The Henkel family of Beauty Care brands comprises:

● Schwarzkopf Professional
● Kenra
● Sexy Hair
● #MyDentity
● Pravana
● Alterna

For Schwarzkopf Professional, hair artists include the likes of UK Ambassadors, Lesley Jennison (@lesleyjennison) and Tyler Johnston (@tylerjohnstonhair). As well as USA Ambassador, Linh Phan (@bescene), Brazil Ambassador Natan Correia (@natancorreia) and from Spain, the collaborative creative team X-presion (@xpresioncreativos).

Across the Henkel brand family, they will be joined by AUTHENTIC BEAUTY CONCEPT Ambassador, Hester Wernert Rijn (@hesterwernert). JOICO Ambassador, Larisa Love (@larisadoll). INDOLA Ambassador, Denis Shefel (@shefeldenis). Kenra Ambassador, Lo Wheeler (@lo_wheelerdavis). Sexy Hair Ambassador, Antonio Estrada (@antestradahair). #MyDentity Co-Creator, the one and only Guy Tang (@guy_tang). Pravana Ambassador, Taylor Rae (@taylorrae_hair). And finally, Alterna Ambassador, Paul Wintner (@wehostylist).

The full guest list will be revealed shortly, with many more exciting names to be announced!

Hairdressers United Digital Festival, Where and How
Hairdressers United is the world’s biggest online charity hair festival, aiming to provide hairdressers with another level of creative inspiration, whilst also giving back to an industry in crisis. 

Powered by social media, the 24hr event will be hosted across Instagram and Facebook, with YouTube on hand to support with creative content during short breaks between live streams. Each hair artist will be live streaming for 45 minutes to demo their specialist area; content will also include information on how viewers can support with both the fundraising aspect and world record attempt, as well as a highly anticipated Q&A session.

Mark the date – 5th May – and become a part of a world first!
Connect and receive relevant tips, tricks and advice, by hairdressers, for hairdressers; all accessed for free, directly in your own home by tuning in here: https://www.youtube.com/watch?v=X_zW0zLSZJg

Follow your favorite Henkel Beauty Care Professional brands on Instagram for more information! So make sure to follow these brand accounts: @schwarzkopfpro @joico @alterna @pravana @kenraprofessional @sexyhair @indola @authenticbeautyconcept


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