21 May 2024

L’Oréal USA Professional Products Brands announces #SupportYourStylist Initiative

L’Oréal USA Professional Brands have announced the #SupportYourStylist initiative to encourage clients to donate to the Professional Beauty Association (PBA) Relief Fund.

The newly announced fund brings L’Oréal USA professional brands; Matrix, Biolage, Redken, L’Oréal Professionnel, Pureology, Mizani, Kérastase and Shu Uemura Art of Hair, Pulp Riot and Baxter of California; together in a historic effort to support the beauty industry and directly impact the licensed hair professionals unable to work due to COVID-19.

L’Oréal USA Professional Brands and its employees have kicked off the fundraising efforts with their donations and have set a collective goal to raise a $2.5M monetary donation for the relief fund. To reach that goal, this National Stylist Appreciation Day, April 30, 2020, L’Oréal is issuing a call-to action for all customers and loyal clients to join the effort to support their stylist with their donations.

WHY: “As we near the re-opening of salons across the country it’s important that we recognize all of the ways that our stylists are there for us and how we can support them during these times. Hairdressers are multi-talented! They are the counselors, life-coaches and personal friends of their trusted clients. Unfortunately, the salons are also the often forgotten small businesses and backbones in our communities that need our collective support during these uncertain times. The collective donations to the PBA Relief Fund will immediately impact these small business owners and provide immediate short-term aid for needs such as food and bills. In this effort L’Oréal USA in partnership with the PBA, hopes to reach as many stylists as possible in need.

HOW: “These donations can directly impact your favorite stylist and help local small salon businesses. The salon industry has been severely impacted by COVID-19 and through the #SupportYourStylist initiative, L’Oréal wants to empower clients with many different ways they can lend support.

Here are just a few ways to #SUPPORTYOURSTYLIST

  1. 1. Donate to the Pro Beauty Association COVID-19 Relief Fund probeauty.org/coronavirus
  2. 2. Share the #SupportYourStylist campaign on social media
  3. 3. Pre-book an appointment for the future
  4. 4. Consider a generous gratuity for your Stylist
  5. 5. Pick up “beauty products to-go” from the salons or their referral links
  6. 6. Write a review online

WHEN: National Stylist Appreciation Day, April 30, 2020

For more information, about the #SupportYourStylist initiative visit www.lorealusa.com or follow L’Oréal brands on Twitter, Facebook and Instagram at: @L’OrealUSA, @Matrix, @Biolage, @Redken, @Kérastase_Official, @shuuemura, @Mizani, @lorealproeducationus, @baxterofca, @pulpriothair @pureology


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