27 March 2023

Introducing the NEW! Wella Professionals Koleston Perfect Pure Naturals Shade Extensions

Introducing four new shades (55/02, 66/02, 77/02, 88/02) to the Wella Professionals Koleston Perfect Pure Naturals Family – specifically designed for cool coverage!

These shades provide targeted cool coverage at levels where combating warmth is challenging, while providing superior gray coverage. They are perfect for root shadowing, color melting and color layering techniques.

Wella Global Creative Artist Sonya Dove says of the extensions, “the new shades are my favorite to use on coarser hair types in need of superior cool, opaque grey coverage with a natural result. I love adding these new shades to my existing Koleston Perfect Pure Naturals color palette. They perfectly round out and compliment the complete shade assortment.

Koleston Perfect features Pure Balance Technology to reduce the formation of free radicals for irresistible hair quality with natural depth and shine. Koleston Perfect is available in 160+ shades including these four new intense natural cool shades (see below).


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