4 August 2021

Breaking News! Coty Professional Beauty establishes Hairdresser Crisis Relief Program

Similar to restaurant, hotel and retail store employees, beauty professionals have been hit hard by the economic impact of CV19 health and safety guidelines that have resulted in salon closures.

Based on Census data, the Brookings Institute estimates that the 2.6M workers in “personal services” (barbershops, beauty salons, and laundry services) will be the third most vulnerable group to be affected.

The beauty pro community is rallying together to help each other with everything from business tips to skills education to financial support.

As a professional beauty company who has been dedicated to supporting the lifeblood of our industry, beauty professionals, for more than 140 years, Coty Professional Beauty is deeply committed to help pros during this challenging time of uncertainty.

As part of its COVID-19 industry relief package, Coty Professional Beauty* has established a fund of $200K to support stylists and manicurists through the Hairdressers at Heart program, awarding up to $1,000 that can be used at their discretion. All licensed beauty pros are eligible.

Funds will be awarded on a rolling basis starting on April 13 until all funds are awarded. Apply here: www.beautyenvisionawards.com/hairdressersatheart

Additional support for stylists and the highly impacted communities include:
100+ free provide business and skills education classes in Coty’s Virtual Classroom and @WellaEd Instagram Live
Sending 800 iPad minis to schools in the Los Angeles Unified School District for home schooling
Donating +180,000 pairs of gloves to healthcare providers in LA and the New York area (includes 100,000 provided by Clairol Retail)
Manufacturing and distributing free hand sanitizer for New York area medical and emergency services facing shortages (Coty)

*Coty Professional Beauty: Wella Professionals, NIOXIN, Sebastian, Clairol Professional, Wella Color Charm, Kadus, System Professional, ghd and OPI.
 

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