2 February 2023

Go Metal! New Elumen Shades to Experience a Different Way of Creating Color

Your playground just got bigger. Make metallic a part of your palette with the new ELUMEN trend shades. Play metal with ELUMEN Play or go grey on purpose with ELUMEN. Enrich your ELUMEN paintbox with 6 trendy new shades. Go beyond the usual. Color different!

ELUMEN PLAY, Goldwell’s semi-permanent color, goes metallic with 4 new shades: the glistening @METALLIC BERRY, the glimmering @METALLIC PURPLE, the shimmering @METALLIC PETROL and the shiny @METALLIC SILVER. Play with shimmer all over or simply metallize your color creations. Special effects guaranteed – all shades come with metallic sparkles. All shades can be mixed and matched and fade true to tone up to 100%. Can’t wait to change again? The ELUMEN PLAY Eraser removes all shades.**

You like to go full grey or give your haircolor a little touch? Make grey your favorite color with the two new long lasting ELUMEN GREYS:  Light Grey Gy@9 and Medium Grey Gy@6! These trend-based fashion shades are part of the ELUMEN COOLS and open up a new Elumen color world.

Benefit from the outstanding ELUMEN direct dye technology which offers incredible shine and extraordinary color brilliance. ELUMEN is the original Elumenation – non-oxidative, ammoniafree and without ammonia odor. It’s a real key differentiator for salons!

Care like no other for your color with ELUMEN CARE. It is the perfect match for ELUMEN and ELUMEN PLAY. The range is dedicated to maintain ELUMEN color and supports ELUMEN PLAY like the new metallics to fade on tone.

The new ELUMEN Metallics are set to launch in  March 2020.

**Up to 100% and depending on hair structure ans intensity of existing color.

Photo Credits
Photo: Ralph Mecke
Hair: Daniel Martin
Color: Kylie Bussing, Salome De Wet, Luca Lauko and Jackie Tan
Makeup: Jochen Pahs


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