19 May 2024

American Crew debuts the Crew Style Makers Campaign

American Crew® introduces THE CREW STYLE MAKERS, a new campaign focused on education and shaped by the brand’s drive to help men groom for success and self-expression.

THE CREW STYLE MAKERS serves as an inspiration to barbers and stylists to become industry leaders, set trends and open a world of grooming possibilities for their clients.

With this new campaign as a tool, American Crew empowers Professionals to showcase what it means to be a STYLE MAKER: an artist that holds both emotional and physical transformational power in their hands. THE CREW STYLE MAKERS demonstrates the importance of the collaborative relationship between the Pro and client and how this partnership provides men with renewed confidence.

THE CREW STYLE MAKERS is an inspiring compilation of grooming techniques and the brand’s widest collection of state-of-the-art cuts and styles to date. To bring this to life, American Crew Founder, David Raccuglia, shot a short-form campaign video in a market that is seeing a resurgence of creativity in men’s grooming, Los Angeles. The video, along with a diverse look book featuring a selection of the top styles, will launch the campaign in early 2020.

Barbers and stylists are intrinsically STYLE MAKERS, and this campaign celebrates that,” said David Raccuglia, Founder of American Crew®. “The real trends evolve from behind the chair, which is why we’re so excited to share this work, as we know it will drive creativity and invite Pros to interpret the looks using their own individual expression.

Built upon the quintessential techniques comprised within American Crew’s widely respected educational platform, Master of Men’s Grooming, THE CREW STYLE MAKERS provides modern inspiration with a focus on textures, product and wearable shapes. Showcased by top American Crew® talent, including Global Artistic Director, Paul Wilson, Global Education Manager, Phoenix Thomson and one of the 2019 American Crew® All-Star Challenge Winners, Emma Jankowski, each look is brought to life with passion and skill.

Standout styles include:

THE UNIVERSITY: The University Cut displays versatility and movement. A go-to style for those in-between lengths, it holds noticeable volume after worked with American Crew® Boost Powder and Matte Clay, which helps provide a controlled flow.

THE TAPER: For high-texture hair types, The Taper is a must in any Professionals’ repertoire. With a seamless blend and classic neckline, the style gives the appearance of moisture and shine from American Crew® Pomade.

THE CROP: This edgy yet sophisticated cut is well-suited for many hair types with a rounded finish and strong texture. Thickness is created with American Crew® Forming Cream and balanced with a weightless lift from the brand’s Tech Series Boost Spray.

Watch The Crew Style Makers Video Below!


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