19 June 2024

ECRU New York: A New Look. A New Feel. Experience the Evolution!

ECRU New York relaunches the brand with a new look and new products to reflect its prestigious position in the industry and remain a favorite amongst professionals.

ECRU has long been touted as “Born in the Salon,” a trademarked phrase that speaks to the brand’s rich industry heritage. But now ECRU New York strives to evolve from this connotation, having been one of the first in the industry to apply the principles of skin care to hair.

Indeed, ECRU New York products were created in partnership with an exclusive and world-renown chemist to develop fine skincare grade formulas designed to reveal and maintain healthy, beautiful hair, but without compromising on performance. And because the products are developed by hairdressers for hairdressers, ECRU New York’s beloved styling products deliver high performance for everything from everyday styling to couture looks on the runway. ECRU New York’s products perform under the most challenging conditions; formulas that offer flexibility where it matters and strength where it counts.

This year the brand is celebrating its 20th anniversary in style… relaunching the brand with a new look and a curated collection of products versatile enough to meet the hairdresser’s needs for curl, control, volume, style and care. There is also the launch of three fantastic new products:

Rejuvenating Shampoo moisture-rich shampoo, enriched with plant stem cells and Resurrection Plant Sap to repair damage and restore lifeless hair.
Restorative Conditioner that detangles, strengthens and restores lost nutrients to dry, damaged hair, also formulated with the Resurrection Plant Sap as the perfect complement to the Rejuvenating Shampoo.
Smoothing Blow-Dry Spray, with heat protection to polish and smooth even the most unruly mane. This spray contains Hydrolyzed Keratin to help replace lost protein and strengthen the hair from inside while improving moisture retention and body, while making hair smooth, shiny, and healthy. 

Salon owners and beauty professionals will also love the appeal of the newly styled minimalistic white packaging on their workstations and retail shelves, not to mention the ergonomic form of the bottles for comfortable use. The best news is that these products can all be layered together for perfect and customized results every time.

ECRU New York is found in the most EXCLUSIVE SALONS, SPAS, and BOUTIQUES around the world.

Don’t miss the video below!


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