18 September 2021

CHI’s Million Dollar Diamond Lava Styling Iron takes Center Stage at 2019 Miss Universe

What would make a woman never want to wash her hair again? How about a hairstyle created with 6,000 flawless non-conflict diamonds?

Leading up to this year’s crowning of the new Miss Universe in Atlanta, GA on Sunday, December 8, 2019 at 7pm ET / 6pm CT on FOX and Telemundo, CHI™ Haircare brought their Million Dollar Diamond CHI™ Lava Flat Iron to add a sparkle and shine to the contestants’ hair like never before.

Ninety contestants from around the world are achieving their favorite looks using the most exclusive and expensive styling iron in the world. Plus, this one of a kind Million Dollar Diamond CHI™ Lava Flat Iron has sparked a social media frenzy with contestants and fans around the world, taking selfies with their flat irons.

When CHI™ debuted in 2001, it became the first ceramic hairstyling iron ever, using NASA technology to create groundbreaking products in the beauty industry. Today, this history making styling tool is the first diamond encrusted iron in the world, designed by Blue N’ White Diamonds, Inc. It contains over six thousand, 3pt. flawless non-conflict diamonds valued at $1 million!

For more information, visit chi.com to view all of the company’s styling tools and haircare.

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