Renowned editorial and celebrity stylist Giannandrea Marongiu, who has worked with A-list celebs like Reese Witherspoon, Karlie Kloss and Cameron Diaz, has a reputation for discovering and then celebrating what’s unique in every woman.
No wonder the most powerful women in Hollywood, who affectionately call him G, trust him to get them red-carpet ready during awards season.
The stylist relies on products like MOP Lemongrass Volume Whip (8oz/$22). and MOP C-System Firm Finish Hairspray (10oz/$24) to create the trendsetting looks that turn heads from the runway to the red carpet, and he’s excited about what he calls a new era in hairdressing for 2020.
Because his work takes him to far-flung locations all over the world, Giannandrea sees trends emerging long before everyone else, and he’s a careful observer of what young people are doing. Millennials are starting to dictate what’s happening in hair and fashion, he says, and they’re not following trends that were happening in the past decade. Instead, they’re picking and choosing from the ‘70s, ‘80s and ‘90s. “These kids aren’t messing around.”
So, what does he see on the horizon for 2020? “Hair is moving in a stronger, more decisive direction,” says the man who gave Kristin Stewart her edgy short haircut two years ago. “All the cool girls are chopping their hair off.” The recent media frenzy over Charlize Theron’s boyish bowl cut for Fast and Furious 9 comes to mind. “There’s something about the #MeToo movement that has empowered women to speak up for themselves. In a way, it’s given them permission to be themselves.”
Giannandrea also suggests that we haven’t seen the last of the LOB. “It’s very much back in action, but it’s razored out and very edgy.” Recently Giannandrea cut actress Sharon Stone’s hair for the November cover of Allure. “It’s a bit shorter than a traditional LOB, but it’s very razored out with a lot of texture.”
That’s another trend he sees for 2020: texture and lots of it. “Waves have always been around but with different variations,” he says. “Now with social media, hairdressers are able to access a lot more education, and they’re getting better at doing them. It’s a very feminine look.” What’s new for 2020, he says, is that we’ll be seeing a lot of rainbow-bright colors playing up those waves.
Giannandrea remembers doing wet looks for designer Helmut Lang in the ‘90s. Well, guess what? They’re back. “I’ve been using a lot of MOP Basil Mint Firm Hold Gel (5.1oz/$22) to create wet looks for the red carpet and fashion editorials.”
Another trend he sees for 2020 is one that never really goes out of style. “It’s all about volume, even in a simple blowout,” he says. “Every girl wants a bit of volume at the crown.” His go-to product for pumping up the volume is MOP Lemongrass Volume Whip (8oz/$22). “It lets me create moveable volume with medium hold.” Giannandrea has also perfected his application techniques. “You have to do a visual and tactile analysis of the hair texture first; you don’t just slap the product on. Before I even pick up the product, I’m touching the hair, playing with it, in order to decide what I want to accomplish. It’s like I’m constructing the hairstyle with the products I’ll need as I go along.”
So what’s out for 2020? “Braids are over,” he says. “So are those perfect Kim Kardashian waves. We’re seeing a lot more natural texture now.” Giannandrea also suggests that women will be making hard choices in 2020. “They’ll either play it safe with longer hair or they’ll take a risk and chop it all off.” No matter what they decide to do, Giannandrea is fairly certain that they’ll turn to Instagram for ideas. “Remember what shows like MasterChef did for American restaurants?” he asks. “Instagram is doing the same thing for hairstyles in this country.”
All MOP® hair care and styling products are available at fine salons nationwide or online at www.mopproducts.com