7 February 2023

Fabulous Creativity! The 10th On Hair Show & Exhibition 2019

Not only the trends that will define the coming season, but also the most innovative and up-do-date hairstyling techniques – all on one stage!

An audience of 12,000 experienced over 30 shows by international hair artists alongside exhibition spaces showcasing 80 leading hair companies. This is was was offered in Turin last week at the 10th On Hair Show & Exhibition by Cosmoprof Worldwide Bologna.

On Sunday 17th and Monday 18th November the On Hair stage hosted presentations by 4D Color, Genny D’Auria and Cuco y Guille for Alfaparf Milano, Lorenzo Marchelle for the Attilio Artistic Team, the Gandini Team for Vitality’s, Medavita Artistic Team, Leonardo Rizzo and Team Akademia & Rudi for Alter Ego Italy, Serretti Gruppo for Schwarzkopf Professional, Toni&Guy, Hipertin & G.A. Moda Italia with Andrea Peluzzi and Mirko Cheyenne, Fashion Mix & Xenon Group, Mario Firriolo, Wahl Italia, Davide Cichello for Cloud Nine, Farrukh Shamuratov for Jean Paul Myné, Pixie C3.

Estetica Master Class, in cooperation with ESTETICA Magazine, showcased 4 Top International Hair Teams: X-Presion, Dmitriy Vinokurov, the Trevor Sorbie Art Team and Errol Douglas for Farmaca International.

Il Festival Barber, in collaboration with Spaghetti’s, hosted the most talented and creative barbers: Barber Birdman, Hayden Cassidy, Jarreds Barber, Josh Lamonaca, Julius Cvesar, Titan Barber, Zena Yu and Vishal Bahrani.

There were also some new proposals by the companies present, for example n°7 Bonding Oil by Olaplex. GAM Cosmetics announced their partnership with Open Academy International Vinokurov & Friends, while Vitality’s announced a new collaboration with Paul Gehring.

The event also incorporated the Italian Hairdresser Award 2019, an initiative awarding excellence, creativity and passion by Italian hairdressers.

We have celebrated the tenth On Hair Show & Exhibition in the best way imaginable,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “Turin became the capital of hairstyling for two days: a profession that is ever growing and evolving as an industry, especially in its power to showcase brand “Made in Italy”. In 2018, Italian professional salons registered a turnover of over 580 million euros. Our industry is among the best performing in the  country, and in particular Lombardy, Campania and Piedmont, the three regions in which the greatest growth is recorded. The development of the supply chain goes hand-in-hand with the ever-growing professionalism of our hairdressers. Today being a hairdresser is a truly artistic achievement and lifestyle, brought to life by passion, competence, research and innovation, as demonstrated by those who performed on our stage over these two days.

The next dates for your dairy are at  Cosmoprof Worldwide Bologna from 13 to 16 March 2020.


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!