27 May 2022

Education is LIT at R+Co’s Electric House!

Leave it to Garren, Thom Priano and Howard McLaren to inject new life into hair education. Along with The Collective’s Ashley Streicher, celebrity stylist Danielle Priano and special guests, R+Co’s Electric House was anything but your typical hair show.

Held in New York City on October 6, 2019, attendees from Brooklyn, NY to Spokane, WA, gathered for a wholly immersive and entertaining education experience complete with visionary cutting, styling and grooming techniques.

The evening was all about what’s next in hair, with demos emphasizing the foundations of the past colliding with the techniques and skill of the future.

Opening the show was guest Collective Member Danielle Priano, with a theatrical performance styling American composer and pianist, Chloe Flowers. In dramatic fashion, Priano gave Flowers her signature facelift, The PS by Danielle Priano aka the tightest-of-tight pony snatches, right at the piano.

Next up was R+Co co-founder and legendary stylist, Garren, who looked to the past and the present to create his looks of the future. He styled an “Alien Chic” bride & groom duo featuring a finger-waved style and a fishtail braided updo, respectively. “My inspiration comes from many parts of the community whether it’s going to the museum or going to the ballet or going to a rock concert,” said Garren. 

Following was Hairbrained co-founder Gerard Scarpaci who was inspired by 1960’s Bob Dylan to craft curly styles for his male and female models. He was joined by R+Co Director of Content and Training, Andrean Noir, who threw it back with Grace Jones and Jerry Hall inspired texture.

Collective Member Ashley Streicher then walked into the spotlight with R+Co co-founder Howard McLaren to showcase a deconstructed version of Mandy Moore’s Emmy Awards va-va-voom, Old Hollywood hairstyle, which she created. She also revealed news of her upcoming product line in collaboration with R+Co due later this year.

McLaren then took to the stage to present his “Punk Rock” segment, creating 6 looks in total. “British and American punk rock is different. And this is a more Germanic punk rock,” said McLaren. “Everyone says punk rock is ugly, but it’s actually beautiful because it lets you be who you want to be.”

And finally to close the evening’s inspiring, avant-garde education, R+Co co-founder Thom Priano welcomed four male models to the stage and got down to brass tacks, cutting and styling their different textures and lengths.

With interludes of aerial acrobatics, raffles, and an impromptu stage dance party all throughout the show, we can’t wait to see what else R+Co has in store for the next Electric House!



Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!