29 November 2021

How To: Nolcha SS20 Runway Shows’ Effortless, Organic Styles by ECRU New York

Prestige hair and beauty brand, ECRU New York, was the exclusive backstage hair sponsor for the Nolcha SS20 Runway Shows.

For the late-night Nolcha show, ECRU New York Creative Director, Lisa Lobosco created natural, soft waves to complement the look of a collective of 4 designers.

We wanted to create a classic, organic look that worked universally for the designers. A loose pony with a balanced silhouette positioned from the ear-line complemented beautifully with the second runway look of natural-looking, soft waves; both exemplifying simply beautiful hair,” says Lobosco.

To achieve the look on both styles, hair was primed early in the day with Silk Nourishing Spray for overall conditioning and protection for the days change of styles to come. Dry Texture Spray was used at the root for lift, and for an overall voluminous look. Sunlight Styling Spray was used for added light, flexible hold.

Intrinsically anchored in the world of fashion, ECRU New York continues to collaborate with emerging designers during NYFW to create exclusive backstage hairstyles for the runway every season.

To learn more about ECRU New York, please visit ecrunewyork.com


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