3 October 2023

Industry News: Farouk Systems partners with Sally Beauty Supply

Over 2,000 Sally Beauty Stores and Sallybeauty.com will now carry CHI Shine Shades and CHI Chroma Shine Hair Color.

Farouk Systems proudly announces their new partnership with Sally Beauty Supply, the largest retailers of professional and at-home hair color. They will be offering a range of CHI Hair Color that is ammonia-free and PPD-free.

With over 2,000 stores nationwide as well as online at sallybeauty.com, stylists will have the opportunity to experience and purchase superior hair color formulations created by Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. For over 30 years, Dr. Shami has been known for his dedication to the professional beauty industry. He surpasses the norm with over 23 patents for his product developments to improve the safety and environment for both the salon stylist and their clients.

This hair color partnership will launch in late October, with more than 2,000 Sally Beauty Supply stores receiving the products throughout October and November. Both hair color lines, CHI Ionic Shine Shades and CHI Chroma Shine, will allow stylists easy access to more creative and advanced color.

To further support this partnership, Farouk Systems also offers customers color classes and in person seminars. With over 1000 color experts on hand, their educational team also provides technical support over the phone or online. This ensures stylists the opportunity to receive superior education paired with the latest trends and color techniques available.

According to Dr. Farouk Shami, “We look forward to a successful and long-lasting relationship with Sally Beauty Supply to better serve the professional salon industry and their customers. Together, we will help color the world in a safer and more creative way with CHI.”


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