21 May 2022

More Radiant Hair with Joico’s NEW LumiShine® YouthLock formula

It is common knowledge that color services are mainstays in the salon business. More and more often, cuts, blow-dries, and styling are almost becoming add-ons as women, from younger to older, seek to revitalize strands and lock in the look and feel of youthful hair.

Women of varying ages want to always have resilient, youthful hair with body, bounce, shine, softness, and less breakage. Women can have it ALL while getting 100% gray coverage in a modern and natural-looking way.

Yet salon clients who want color prefer not to have it at the cost of the health of their hair. Dryness, strength and lack of shine are just as important to effectively reverse the signs of aging and keeping your clients looking their best.

Joico VP of Sales, Edie Williams observes, “Today clients want a ‘plus up’ – offering multiple benefits!” And this is where Joico steps in with a virtual “Fountain of Youth” with LumiShine® YouthLock series, the brand’s first collagen-infused permanent crème color.

Both you and your clients certainly know of the benefits collagen offers to aging skin as it helps to keep skin youthfully ‘plump’ and improves elasticity and hydration. Well, collagen also helps revitalize strands of hair, making it look younger and healthier, while guaranteeing effective gray coverage.

This isn’t your mom’s way to cover gray,” says Joico International Guest Artist, Cherry Petenbrink – she goes on – “this is a must-have for my clients who are coming in at every age to cover their gray. My clients want me to turn back the clock on any signs of ageing in their hair. …You know what collagen can do for skin? Well now you have YouthLock using it for hair! Your clientele’s hair will literally look like it was injected with a joi de vivre. You are giving it back its life!

Indeed, this exclusive anti-aging elixir contains a signature blend of Collagen, Buriti Oil & Amino Acids to help hair feel rejuvenated while locking in your hair’s youthful and healthy-looking appearance. It is also formulated with LumiShine’s Bond-Building ArgiPlex™ Technology for shine, color longevity and healthy-looking hair results.

I love the new Joico LumiShine YouthLock shades because they guarantee 100% gray coverage while keeping hair healthy- and youthful-looking, and shiny!” says Larisa Love, Joico Brand Ambassador.

Check out Larisa’s Joico LumiShine YouthLock technique step-by-steps and video tutorial here!


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