2 March 2024

Get the NYFW Look! Marc Jacobs’ Extreme Individuality by Guido Palau

Redken Global Creative Director Guido Palau capitalized on individuality to an extreme at Marc Jacobs’ SS20 NYFW Show. Check it out!

There’s a cast of characters here at the Marc Jacobs Show. Some from another era, some nods to the 70s, 80s, nods to now… it’s a collection of everything that Marc likes, really. We built the hairstyle, the color, and the makeup with Pat around each of these distinct personalities. There are hats, there is color, there are a lot of looks… there’s a lot of everything, in a way. There’s a bit of irony and humor in some of the looks as well. We’ve taken individualism to an extreme here by having every model walk with a distinct look. For any blow-drys, my key product is Redken’s NEW! Extreme Play Safe leave in to heat protect. Most of the looks involve hairspray as well, and I’ve utilized my new backstage must-have NEW! Redken Triple Pure 32 Hairspray for high hold without the crunch. The neutral fragrance is perfect for backstage,” says Redken Global Creative Director Guido Palau.

I worked with Guido and Marc to create individual colors that portray different personas on both models’ hair and on wigs. I used Redken Flash Lift Bonder Inside, Redken Shades EQ and Redken Color Gels Lacquers to create looks across onyx bowls to split dyes, skater blondes and normcore naturals via light brown and mid-blonde shades. Each look was carefully crafted to deliver a unique persona and caused every model to stand out in their own right to celebrate the beauty of each individual,” says Redken Global Color Creative Director Josh Wood.


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