5 March 2024

Good Hair Days just got Longer: Matrix partners with Bellami to create Matrix Total Results Length Goals

Matrix Total Results has partnered with hair extension leader Bellami to create Length Goals—a high-performance collection that maintains every hair extension investment beautifully, starting with pre-application and continuing with a unique, at-home care and styling regime.

Thanks to the expertise of teams from Matrix and Bellami, Length Goals addresses the top concerns of extension wearers. It preps, maintains and revives all types of extensions—including clip-ins, tape-ins, sew-ins, keratin tip, I-tip and wigs.

Hair is the new hair accessory and wearing extensions, enjoying the added length, volume, color and style options is more popular than ever! Musicians, models, actresses and thousands of average women are having fun with hair! Extensions dominate social media and counts for nearly 6.2 million posts. The average consumer is also spending top dollar for the best paying on average $325 per application. And it’s estimated that extensions represent a $5 billion market. With the introduction of Matrix Total Results Length Goals these adventurous hair accessorizers now have a comprehensive range of high-quality products dedicated to extension care.

Length Goals:

● Prepares hair for flawless extension applications
● Leaves hair five times smoother
● Revives hair so it’s easier to detangle and less likely to twist or mat
● Produces a more conditioned result

Here’s how it works!

Step one: PRIME with Matrix Total Results Length Goals – Super Clarifying Cleanser
This exclusive, professional-only cleansing treatment prepares hair for the extension application by removing debris and product build-up in the hair. This allows extensions to be applied as flawlessly as possible and prolongs the wear.

Step two: REBALANCE with Matrix Total Results Length Goals Sulfate Free Shampoo
This sulfate-free shampoo provides delicate cleansing for the hair and extensions, without compromising the extension adhesive. It contains 70 percent caring agents for a creamy texture that gently whisks away dirt without disturbing the extensions.

Step three: RESTORE with Matrix Total Results Length Goals Extension Conditioner
Soften and nourish hair and extensions with this restorative conditioner. It offers the rich technology of a mask to leave hair smooth and touchable with incredible slip and detangling.

Step four: PERFECT with Matrix Total Results Length Goals Extension Perfector
This one-of-a-kind formula moisturizes and revives hair with two times the reviving agents, while reducing detangling and styling time by half. It also protects hair from heat up to 450 degrees—another important benefit for extension wearers who tend to be frequent users of thermal tools.

I’m thrilled to be able to give my extension-loving clients a way to protect their investment and keep their hair looking flawless,” says Matrix Artistic Ambassador and Bellami Master Educator Eric Vaughn. “I’m dedicated to helping my clients achieve the hair of their dreams, and Length Goals is another step toward perfection.

Length Goals will be available in all Bellami stores and Bellami.com, SalonCentric.com, Ulta.com and Hair.com in September of 2019 and in Ulta Stores, Salon Centric Stores, CosmoProf and fine salons in February 2020.


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