12 July 2024

Sooth Serum from Äz Haircare Helps Repair Damaged Hair Over Time

Not all soothing serums are the same. In spite of the sleek results, many can be drying when applied to hair that is already damaged. Open cuticles wear away, leaving hair weak and prone to breakage.

But while other products may provide a temporary fix, Sooth Serum, a naturally derived lightweight styling crème from ÄZ Haircare, is designed to help repair hair damage over time, smoothing down lifted cuticles while enhancing shine.

Sooth Serum took three years to create, has conditioning and repair benefits, is humidity resistant and provides thermal protection from heat tools without sacrificing body at the roots. Designed to be used on all hair types, it contains a special blend of conditioning emollients to help seal down straggling open cuticles that have been damaged by chemicals and heat styling while working to repair split ends.

To use, apply to towel-dry hair and emulsify before working through from mid shaft to ends. Style as desired for a sleek, shiny finish. Work product through the ends of dry hair to smooth frizz, define direction and add shine.

Sooth Serum is available in a 150 ML size for the suggested salon price of $23.

ÄZ Haircare features high-quality ingredients that are important to the overall follow-through performance. Two years were spent creating pure and authentic formulations that are sulfate free, color safe and Keratin safe without compromising the way they perform in the hairdresser’s hand as it conducts its creative symphony on the hair. Designed to be used alone or in combination, each product features a universal scent that is desirable yet familiar.

For more information, please visit azhaircare.com


Please enter your comment!
Please enter your name here

Subscribe to our Newsletter

Subscribe to Estetica's official newsletter and receive all the latest news and information from the world of hairdressing - no charge, spam free!