1 October 2022

Bring the Magic of VIVIDS to Your Permanent Color Formulas with all-new ChromaSilk VIVIDS Everlasting

Amp up every day naturals with the all-new ChromaSilk VIVIDS Everlasting: three permanent creme hair colors in gorgeous creative shades. ChromaSilk VIVIDS Everlasting is PRAVANA’s VIVIDS-like permanent color collection that is used with developer for beautiful, long-lasting formulas.

Recreate the trending formulas you see on social media for your clients, or simply start your own color trend by intermixing your favorite ChromaSilk permanent colors with VIVIDS Everlasting shades for wearable yet WOWing results.

– Mixing ratio 1 part color formula: 1 ½ parts developer
– Simply add as needed to your favorite permanent ChromaSilk Crème Hair Color formulas plus developer!

● Add Violet Reign to deepen formulas. It can also be used to help neutralize warm tones.
● Create gorgeous, permanent silver shades with Bewitching Blue when diluted with ChromaSilk VIVIDS Everlasting Pastel Potion, or for on-trend smokey hues.
● Poison Berry can be added for a deep, berry punch to natural formulas.

For permanent creative colors, use ChromaSilk VIVIDS Everlasting alone with developer.
Custom mix with other ChromaSilk VIVIDS Everlasting shades.

PRAVANA Collective members and campaign artists Niki Ngyuen and Aspen Rae utilized the three new shades to create two gorgeous looks in very different ways! Check out their final looks in the gallery below!

Click here for additional information!


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