16 June 2024

Joico’s LumiShine Natural Warm Series How-To

Give your clients a trending “nude” hair look to match the latest make-up trends with this line of modern tones that provide the ultimate flexibility across all three color categories.

With Joico’s LumiShine Natural Warm Series, a dazzling nude glow seems to shine from within, creating a foolproof, simple way to show off hints of believable, real, radiant color with every single application. Choose the best solution from among the options:

Permanent Crème Color: 100% gray coverage delivering nourishing protection that seals in moisture, softness and shine for up to 30 shampoos****. This formula works to reduce breakage** and restrengthen hair for healthy-looking, reliable results.

DD Demi-Permanent Crème Color: This easy, foolproof application is ideal for clients who need to cover or blend gray with depth and dimension. This ammonia-free option also delivers up to 2X the shine* while restoring and nourishing hair to a healthier-looking state.

Demi-Permanent Liquid Color: This option is great for clients that need to refresh faded hair. Its versatile formula can be used to correct, glaze, and effectively blends grays, especially on hair when no lift of natural base is desired. It delivers 2x shine and 100% replenished and restrengthened hair***

*vs. untreated damaged hair
**Combing breakage on damaged hair with K-PAK® Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo

Below is the step-by-step explanation with illustrations of how to make the most of these services to keep your clients coming back for more. Learn how Larisa Love, Joico Global Brand Ambassador, used shadow, light and shine to create gorgeous, glowing hair with her Glow Lights Technique.

Color formulas:
Prep Work: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray.
Formula 1: Blonde Life Lightening Powder with 10 (3%) Volume LumiShine Developer.
Formula 2: Blonde Life Lightening Powder with equal parts 10 (3%) and 20 (6%) Volume LumiShine Developer.
Formula 3: Blonde Life Lightening Powder with 20 (6%) Volume LumiShine Developer.
Formula 4: Blonde Life Lightening Powder with equal parts 20 (6%) and 30 (9%) Volume LumiShine Developer.
Formula 5: LumiShine Permanent Crème Color 1 oz (30 ml) 9NW with 1 oz (30 ml) 20 (6%) Volume LumiShine Developer.
Formula 6: LumiShine Demi-Permanent Liquid Color 2 oz (60 ml) 10NW with 2 oz (60 ml) 5 (1.5%) Volume LumiShine Developer.
Post Work: Defy Damage ProSeries 2: Bond-Strengthening Color treatment



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