9 December 2023

Two Simple Steps for Perfect Color and Healthy Hair by Joico

Joico Global Brand Ambassador Larisa Love is a believer in the Joico Defy Damage System and explains how you, too, can optimize the performance of your haircolor and lightener to deliver the stunning results.

This easy, two-step Joico Defy Damage system is like no other bond-protecting system I’ve ever used! It’s incredible—it has changed everything about the way I color and lighten hair,” says Larisa Love.

Indeed, the Joico Defy Damage ProSeries system –The Next Generation of Bond Building– is formulated to protect and strengthen hair bonds before, during, and after every chemical service and helps to rebuild, strengthen, and protect hair from the inside out. Moreover, Joico’s exclusive new SmartRelease Technology contains rose hip oil, keratin and arginine for the ultimate in bond-building. SmartRelease liposomes penetrate the hair to repair damaged sites and strengthen hair, while adding softness and shine to the cuticle layer. This continuous release of healthy-hair ingredients makes hair stronger and less prone to future damage, with a difference that you can see and feel up to three days from just one use.

Larisa Love lays out the game plan for longer-lasting and healthier color services for your clients in this easy to follow step-by-step.

Color Formulas
Formula 1: Blonde Life Lightening Powder with 10 (3%) Volume LumiShine Developer
Formula 2: Blonde Life Lightening Powder with 20 (6%) Volume LumiShine Developer
Formula 3: FreePlay Clay Lightener with 40 (9%) Volume LumiShine Developer
Formula 4: (Gloss 1): LumiShine Demi-Permanent Liquid Color 1 oz (30ml) 9NA + 1 oz (30ml) 8N + 1 oz (30ml) 10N with 3 oz (90ml) 5 (1.5%) Volume LumiShine Developer
Formula 5: (Gloss 2): LumiShine Demi-Permanent Liquid Color 2 oz (60ml) 10N + 1 oz (30ml) 10SB with 3 oz (90ml) 5 (1.5%) Volume LumiShine Developer

See the steps for the Bright Diamond Technique and the exclusive Video below!


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