TRENDblast is a new global competition open to any Intercoiffure member, any licensed hairdresser or cosmetology student currently working in an Intercoiffure salon.
Last weekend in Paris, 9 TRENDblast finalists from around the world commanded the Intercoiffure Mondial stage during the association’s Mondial Spotlight at the prestigious Salle Wagram to compete live for the top honor – People’s Choice Award! Competitors from all around the world selected a primary inspiration from one of three Intercoiffure trends (Eclectica, Urban Zen & Quest) and developed their creative interpretation into a final beautiful, inspiring and wearable hair look. Once perfected, the next level of creativity was to capture their final hair look in a one minute video submission.
The TREND blast audience in Paris was equipped to vote and elect the winner of each category. During Mondial Spotlight’s gala dinner, the results were revealed on stage in the presence of the international judges. Meet the winners:
Trend 1: Eclectica
• Australia – Terrina Brown
• Austria – Hannes Steinmetz
• Sweden – Linda Schuster ☆ People’s Choice Award
Trend 2: Urban Zen
• Japan – Takayuki Obayashi ☆ People’s Choice Award
• South Africa – Chazlynn Kruger
• Uruguay – Leonardo Mendez
Trend 3: Quest
• Brazil – Mônica Casado
• Switzerland – Victoria Diener
• Ukraine – Anna Horpynchenko ☆ People’s Choice Award
The TRENDblast finalists were pre-selected by an esteemed global panel of judges who scored more than thirty video entries from a dozen countries. The judges mandate? Find the most beautiful, inspiring and wearable hair looks with the three key criteria in mind: hair craftsmanship and technical mastery (70%), creativity of a one-minute video entry (20%) and final execution and interpretation of one of three Intercoiffure trends (10%). Meet the judges:
• Sergi Bancells – Estetica Magazine
• Patrick Cameron – Wella Global Artist
• Rolf Firniss – Hairdreams
• Margaret MacDonald – Davines
• Yusuke Moriya – Milbon
• Yoshihiro Tsumura – Aderans
• Jefferson Stevanato – HM em Revista
Patrick Cameron – TRENDblast Judge, Global Educator and Wella Artist enthused, “I’ve seen first-hand how this very special kind of experience on a prestigious global stage can be life-changing. My warmest congratulations to the People’s Choice winners, the fantastic finalists and to everyone who had the courage to enter – well done!”
“I’m extremely pleased with the global interest shown in the first year of our new TRENDblast hair video competition. The quality and creativity of the submissions was exceptional and we look forward to developing the concept further in the future,” noted Klaus Peter Ochs, President Intercoiffure Mondial.
Nearly four hundred Intercoiffure members came together from all corners of the world for the Mondial Spotlight 2019 event in the beautiful city of Paris, France. The Saturday Gala evening and Night of the Stars celebration included the prestigious Chevalerie Awards Ceremony followed by a welcome cocktail, gala dinner and very special shows from the Fondation Guillaume and Intercoiffure Sections from Brazil, Bulgaria, Chile and Japan. The highlights continued with the Sunday seminar series at the House of Nations featuring intensive look and learn sessions hand-picked from across Intercoiffure’s Barber, Colour Star, Young Entrepreneur and the “I’m Getting Trained in Paris” curriculum.
Don’t miss our TRENDblast gallery below!