21 May 2022

Cover Story: Introducing Rusk’s GLOSS MASTER Collection

Introducing Rusk’s GLOSS MASTER™ collection, where color customization is key: enter a new universe of unlimited results through an endless number of custom blends! The GLOSS MASTER™ collection is featured in the cover of our Estetica USA Color Issue 2019.

Photographed by industry icon Luis Alvarez, the new Rusk hair fashion collection –featured in our Color Issue’s fabulous cover– shows off the outstanding versatility of the new Rusk Deepshine Gloss: 24 fast, efficient and easy-to-apply translucent liquid demi colors infused with Marine Extracts and Oleic Acid. “When conceptualizing Rusk Deepshine Gloss, we wanted to produce something that was easy to use and allows for faster processing time – 20min or less. Rusk Deepshine Gloss is extremely versatile, revolutionizes color, and redefines shine with 24 shades of liquid demi-permanent color,” explains Alvarez. “We’ve created a unique process that encourages the stylist to add drops of a different shade into the client’s selection.

This fabulous additional color customization gives the stylist a broader palette from which to choose, thereby giving each and every client a truly and highly specialized result. Thanks to Rusk Deepshine Gloss, color can now be deepened, enriched, cooled or warmed, with just a few drops… unlimited results through an endless number of custom blends!

“Discover what makes a colorist a GLOSS MASTER™ ”. This is the 2019 new Rusk educational initiative which focuses on individual client color customization.

  • Credits
  • Photo: Luis Alvarez for BaBylissPRO
    Haircuts: Takashi Kitamura for Rusk
    Haircolor: Maybe Saylor for Rusk
    Hairstyling: Craig Schumaker for Rusk
    Makeup: Wanda Alvarez
    Fashion Stylist: Leah Snow
    Rusk Director Education: Grace Nowitsky
    Rusk Educational Manager: Thomas McWilliams
    Videographer: Patrick Miller
    Video Direction: Nicole Fowler


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