26 March 2023


Dubai Municipality Director General His Excellency Eng. Dawood Abdulrahman Al Hajiri was on hand to open Beautyworld Middle East 2019, the region’s largest international trade fair for beauty products, hair, fragrances, and wellbeing.

Beautyworld Middle East, the three-day event in Dubai hosted 1,790 exhibitors from 66 countries in 62,000 sq.m of floor space targeting MEA’s US$34.9 billion beauty and personal care market, which is expected to grow by 7.5 percent annualy over the next three years to  approximately US$43.4 billion in 2022 according to Euromonitor International.

“As one of the world’s top three top three trade fairs for beauty, hair, fragrances and wellbeing, Beautyworld Middle East continues to uncover the entire spectrum of products serving this vibrant regional market,” said Elaine O’Connell, Show Director for Beautyworld Middle East. 

“There is no other trade fair in the wider region that delivers such a wide range of beauty products, personal care, and fragrances from across the globe.  At the same time, it’s an educational focal point shining the spotlight on the latest trends and innovations that are moving the needle for the beauty profession on an international scale.”

Where learning is amazing

Front Row is a three-day educational programme of live on-stage makeup and hair demonstrations, by leading international and regional artists – starring celebrity hairstylist Laura Polko as the headline act – influencers, and beauty entrepreneurs. They also participate in panel discussions on successful business brands while alternate with entertaining shows presenting the biggest trends in global beauty for an enthusiastic audience of beauty professionals.

Plenty of products and innovations

The host of exhibitors also showcased their latest launches as well as tried and true top of the line ranges. Among that group is Korean company lululab, which is launching its AI Skincare Assistant LUMINI – an AI Skin Analysis kiosk that uses Artificial Intelligence (AI), deep learning, and big data to analyse a customer’s skin and recommend the best skin care creams based on real-time analytics. lululab’s CEO Yongjoon Choe explained, “It allows consumers to analyse their skins themselves for free, giving transparent, clear and independent information on skin conditions and personal suggestions based on actual digital skin analysis data that the consumers can rely on when buying skin products.”

You one-stop venue for shows and competitions

Other new highlights at Beautyworld Middle East 2019 included Ready to Beauty, showcasing beauty brands that formulated especially to meet the wants and needs of a multicultural clients, while the three-day Beauty Business Conference covered the latest topics of interest, like sustainable packaging and more.

The always popular Quintessence featured 20-plus handpicked niche perfume brands from all around the world and and Battle of the Barbers presented top-notch male grooming technicians in a live competition in a boxing ring setting, with two coveted titles up for grabs – the UAE’s Best Barber and UAE’s Best Shave.

Mani fans were sure to take in the 11th Nail It! Competition, supported by US nail brands, Artistic Nail and OPI, while the Fragrance Station presents samples of the various scents presented by participating exhibitors.

SAVE THE DATE! Next year Beautyworld Middle East will be held on 1 May – 2 June, 2020 in Dubai, UAE. Find more information is available at: www.beautyworldme.com.


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