8 December 2021

How To + Color Formula: Emma Roberts’ Epic Return to Blonde by Nikki Lee

Emma Roberts is living her best blonde life thanks to Nine Zero One Salon stylist and co-salon owner, Nikki Lee using Joico Blonde Life™ Lightening Powder and LumiShine® haircolor.

For Emma, it was time to #livetheblondelife! With Summer just around the corner, it was perfect timing (with L.A. living it’s almost a year-round thing). Here’s the how-to and formula in Nikki’s own words, just for YOU!

“Sunrise blonde + whisper waves = boho dreams”

I highlighted Emma’s entire head using Joico’s Blonde Life Powder Lightener with 20 Volume LumiShine Developer. I lifted her a bit darker then a pale yellow. My goal was to keep her hair healthy so I didn’t push it further. I tapped her highlights down at the bowl with Joico’s LumiShine Demi-Permanent Liquid 6N with 5 Volume LumiShine Developer. After about 5 mins I ran LumiShine Demi-Permanent Liquid 9NV + 10SB with 5 Volume LumiShine Developer through her ends. I then let everything process together for about 10 mins, rinsed and sealed the deal with Joico’s Blonde Life Mask.

FORMULA BREAKDOWN:
Formula 1: Blonde Life Lightening Powder with 20 Volume LumiShine Developer
Formula 2: (Root Tap) LumiShine Demi-Permanent Liquid 6N with 5 Volume LumiShine Developer
Formula 3: (Gloss) LumiShine Demi-Permanent Liquid 9NV + 10SB with 5 Volume LumiShine Developer

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