R+Co, the haircare brand known for a forward-thinking, collaborative mindset, is excited to announce the first new addition to their Collective: Celebrity Hairstylist Ashley Streicher.
Los Angeles native Ashley joins The Collective to focus on content, education and product-ideation. Her cool, confident Southern California style with a touch of edge, naturally complements R+Co’s mix of glamour and rock ‘n roll. She has a fresh, fun take on everyday hair that enhances natural locks with innovative, quality products.
“I like to work the hair people are naturally given. The R+Co products are so broad; there is a product for every hair texture and type which is key because everyone’s hair has different needs. I love the gritty, fashion-forward perspective of this brand, it encapsulates what I am as a hairdresser,” explained Ashley.
Ashley will work alongside the co-founding members of The Collective: Garren, Thom Priano and Howard McLaren, an influential think tank of top editorial and salon stylists and educators, with a combined century of hairdressing knowledge and experience.
“We are so excited to bring Ashley Streicher into the R+Co family. We love working with artists that are trailblazers in creating looks and content for our generation – and Ashley does that in a big way,” said Tev Finger, Chief Executive Officer of Luxury Brand Partners.
Ashley quickly became one of the most sought-after stylists in the industry thanks to her light-handed technique, penchant for braids and natural aesthetic. Her loyal celebrity fan base includes Mandy Moore, Rachel Brosnahan, Sarah Paulson and Kiernan Shipka. Ashley will use R+Co products on her clients and retail the brand at STRIIIKE, a beauty studio she founded with her sisters in Beverly Hills.
“The Collective is always changing and adding, we have hairdressers from all over the world as part of our global artist team. Each of them helps shape the brand and what we work on. Ashley has a great approach to hair that is natural, youthful and very current. Her talent is a great fit with R+Co’s DNA, and we’ll continue to add talent that shapes the direction of beauty – from the pages of magazines to the salon chair,” said Daniel Langer, President of R+Co.
R+Co is a cutting-edge product line using hairdresser driven formulas that embody experimentation, design, artistry, passion and curiosity. Led by a collective of the world’s top editorial stylists, R+Co was designed around the concept that collaboration is critical to designing the best products that the industry had to offer. R+Co embodies the culture of hairdressing. For more information, visit randco.com and @randco on Instagram.
R+Co products are formulated without parabens, sulfates, mineral oil, petrolatum. Vegan, cruelty-free and gluten-free.