17 September 2021

Italian Connection: The ECRU New York International Family gets together in Bologna

While at Cosmoprof Worldwide Bologna, ECRU New York held an exclusive get-together at the Cosmopolitan Hotel for their family of international distributors.

ECRU New York, renowned for offering prestige hair and beauty products created by professional hair stylists and makeup artists was present at Cosmoprof Worldwide Bologna 2019 to showcase their latest products, trends and techniques.

The hairstyling jewel in the shining crown of the New York and Paris Fashion Weeks, on the off time from the buzz of the exhibition floor, ECRU New York CEO & Founder Carmen DePasquale managed to organize an exclusive get together at the Hotel Cosmopolitan Bologna and give a warm welcome to ECRU’s international distributors in person. In addition to being an opportunity to socialize, DePasquale also took this opportunity to give a preview of forthcoming product launches and educational events, together with the ECRU New York international team, including Dee DeLuca-Mattos, Vice President of Business Development; Danilo Ciccarelli, Europe Asia & Africa Sales Director; Jennifer Utter, Managing Director Product Development & Compliance; Amanda Jenkins, Global Director of Education; and Lisa Lobosco, Creative Director.

Among all international distributors, Carmen DePasquale honored Swiss entrepreneur Franco Pelosi, who was the very first distributor of ECRU New York. Pelosi explained how he found out about the brand while flicking through a copy of Estetica Magazine back in Switzerland fourteen years ago… isn’t it awesome?!?

Also, the ECRU New York team celebrated with their distributors the successful launch of the new Dry Shampoo powered by charcoal and the new Curl Perfect Ultra Hydrating Masque. The ECRU New York Dry Shampoo instantly refreshes hair and styles, absorbs oil, detoxifies and eliminates odors, while imparting volume and subtle texture into the hair. Its lightweight, ultra-dry, paraben-free formula leaves no powdery residue, making it the perfect solution for refreshing hair post-workout, extending the life of blowouts, or as an added boost to hair when going from day-to-night styling. The ECRU New York Ultra Hydrating Masque is an intensive hair treatment that melts into the hair to deliver nutrients and moisture to dry, dehydrated curls. Its lightweight, yet powerful formula conditions, detangles, repairs damage and restores natural curl formation. Uniquely sold in a single-dose delivery system, the perfect amount of product for each use is dispensed, preventing over-use, and allowing for spa-like treatments even while traveling.

Stay tuned for more launches/event information at www.ecrunewyork.com


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