27 September 2022

The Ultimate Effortless Style Starter: Introducing KMS Style Primers

A laid back hair primer for creating great style. KMS introduces STYLE PRIMERS, the newest addition to the START. STYLE. FINISH. regimen.

STYLE PRIMERS build a lasting style foundation that makes styling easier and faster. Designed to improve hair structure inside and out, KMS STYLE PRIMERS cut down the time spent controlling the hair’s natural texture, whether it’s too fine, unruly, easily breakable, dry or damaged. 

With service results that last up to seven washes, STYLE PRIMERS are available in three intuitive mix-and-match formulas that make it easier to get more style with less effort. 

Inspired by the sophisticated metropolis of Melbourne, the collection embodies the city’s loose, relaxed approach to creating dynamic, effortless style. START by washing hair with any KMS Shampoo before spritzing with the KMS Core Reset Spray. Then, simply apply the KMS STYLE PRIMERS onto wet hair and let it sit for up to five minutes before rinsing and styling as desired.  Service results can be prolonged with an easy at-home treatment. 

STYLE PRIMER Collection includes:

  1. – ADDVOLUME STYLE PRIMER – Perfectly primes fine, limp hair to look and feel thicker from root to tip, creating next-level volume styles.
  2. – MOISTREPAIR STYLE PRIMER – Rebalances moisture levels and improves hair’s elasticity, leaving it looking and feeling healthier.
  3. – TAMEFRIZZ STYLE PRIMER – Deeply nourishes and smoothes to provide intense restoration for stressed, unruly hair.

KMS STYLE PRIMER is available exclusively at KMS Salons nationwide at 150mL $14.00, 75mL $11.75, Core Reset Spray $13.00 (available salon only).


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