22 May 2024

New Partnership Alert! Madame Tussauds Hollywood & Schwarzkopf Professional Team Up

New Year, New Me! That’s the case for Madame Tussauds Hollywood as Schwarzkopf Professional becomes the Official Haircare Partner of the world-famous attraction.

Beginning February, Schwarzkopf Professional will be the exclusive brand utilized for the celebrity attraction’s hair color, styling and hair care needs.

As one of the leading hair brands in the world, Schwarzkopf Professional not only brings a greater appreciation for hair but the experience and technology required to improve and maintain Madame Tussauds legendary figures. From hair coloring to styling, Schwarzkopf Professional’s innovative products are expertly formulated by professionals for professionals to meet the needs of all hair types. Over a century of experience is bottled into every hair care regime, color service, and styling product to deliver healthy and long-lasting results, especially for hair constantly exposed to the elements from the large crowd’s Madame Tussauds attracts every year.

When coloring and styling for celebrities, it is so important to use quality lighteners, color and styling products that you can depend on,” says Tokyo Stylez, Celebrity Hairstylist. “When my client’s need a creation from me, they expect nothing short of jaw dropping, break-the-internet fabulous! They want it done right and done right away! I don’t have time for over-processing, trial and error, apologies or do-overs. I am confident that when I use Schwarzkopf Professional products, I can deliver what my clients expect from me… THE BEST!

Schwarzkopf Professional continues to support and collaborate with top hairstylists around the globe to create beautiful hair art, and looks forward to supporting the hair needs of the celebrity figures on display at the Madame Tussauds Hollywood.

Together. A passion for Hair.
Combining over 300 years of figure hair styling with 120 years of hair care product expertise, the partnership will allow the attraction’s studio teams to continue to ensure figure perfection and accuracy for all guests. In addition to products such as IGORA Royal®, BLONDME®, OSiS+®, and more being utilized on the figures, guests will be able to purchase retail & travel size new OSiS+ SESSION LABEL SMOOTH STRONG & TEXTURE HAIRSPRAYS at the Madame Tussauds store.

We are extremely excited to welcome this partnership with Schwarzkopf Professional,” said Ed Bell, General Manager of Madame Tussauds Hollywood. “Madame Tussauds strives to ensure the figures in the attraction are kept in immaculate shape, and we believe this partnership will allow us to continue to do so through use of their products and the expertise provided by their hair care professionals.”

Welcoming a fabulous 10 million guests through our world-famous doors every year, Madame Tussauds gives you the chance to bask in the ULTIMATE fame experience. With over 23 unique locations around the globe, from New York to Shanghai, Amsterdam to Sydney – and of course London, where the story began. Throughout our 250+ year history, Madame Tussauds has brought to life thousands of celebs, stars and heroes – in mind-blowingly accurate detail – giving visitors the opportunity to brush shoulders with their idols and LITERALLY reach for the stars!

Located next to the TCL Chinese Theater, Madame Tussauds Hollywood is the only place you can rub shoulders with over 125 stars from the celebrity worlds of film and television without velvet ropes or barriers. Jump right on set with all your favorite A-listers, save the day in 4-D with Marvel Superheroes, and jump into another world at our brand NEW Virtual Room adventure, one of the world’s only collaborative team-based virtual reality experiences!


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