Fudge Professional is delighted to announce that one of hairdressing’s hottest young talents, Jonathan Andrew, is to join the brand as its Global Brand Ambassador.
During a career in which he has so far worked with celebrities including Lottie Moss, Little Mix and Olly Murs, as well as styling at major events in the media calendar, Jonathan exemplifies a new generation of British hairdressing, which sees expertise and energy combine with a fresh outlook on the changing hair and beauty landscape. Jonathan’s charisma and confidence in media-facing roles come from a wealth of experience in television, with shows such as Celebrity Juice and This Morning and as part of the creative team on The X Factor, which all feature in Jonathan’s impressive repertoire.
His 12-year career has seen him work with household brands including L’Oréal, ghd and Schwarzkopf, holding positions as Artistic Director for Matrix, and ambassador for Biolage. These experiences have seen Jonathan carve a path as an industry leader, travelling the globe to showcase his talent to thousands of hairdressers and influencers, and educating his peers in numerous skills and techniques.
“We’re beyond excited to be working with Jonathan – his creativity and charisma are unparalleled within the industry’s younger generation of hairdressers and represent everything Fudge stands for,” comments Emma Bate, Senior Brand Manager at Fudge Professional. “He has amassed a huge amount of experience in his career so far, and we’re incredibly excited to utilise his know-how and credibility across the brand, from product innovation to campaign direction and global education.”
“I’m so thrilled to be partnering with Fudge Professional as the new Global Brand Ambassador,” adds Jonathan. “It is such a fun, exciting brand with a truly creative and passionate team and one that I’m so excited to be joining. This is a huge achievement for me in my career and I’m overwhelmed by the commitment and support that Fudge have shown me. The brand has so many values close to my heart, and I can’t wait to get started working on the new campaigns, products and education developments. 2019 is going to be an incredible year…”