21 July 2024

Vivid and Shiny for 65 Days! Matrix introduces Total Results Keep Me Vivid

Whether your hair is vibrant marigold, brilliant blonde, purple, dusty pink or deep auburn red – hair color options are more creative and fun than ever before.

What’s not fun? The fact is that these expressive and exciting hues tend to fade away way too quickly! After just a few washes, the vivid, rich tones in your hair color can begin to diminish.

Now, thanks to the new Matrix Total Results Keep Me Vivid treatment and hair care range, any haircolor— from blonde, red, copper, mocha, brunette to brights and pastels —remain vivid for up to 65 days!*

And there’s a bonus benefit—the Keep Me Vivid system also produces magnificent shine on every shade!

The color-retention magic begins in the salon with the revolutionary Keep Me Vivid Lamination Spray treatment. The spray is applied immediately after the color is rinsed out of the hair. The unique formula features a low pH of 4.0 to 5.0 that neutralizes the hair, stops the color processing and shuts down the cuticle. This action prevents color molecules from escaping and locks in the new hue. There’s no need to shampoo and condition the hair after applying the Lamination Spray so it’s also a real time-saver for stylists and their clients!

The color-retention system continues with the Keep Me Vivid haircare system. It includes:
Keep Me Vivid Shampoo: Total Results’ first sulfate-free shampoo formula. It gently cleanses without stripping the hair and doesn’t disturb haircolor molecules. As a gentle formula, it consists of 60 percent carrying agents and produces a luxurious lather.
Keep Me Vivid Conditioner: This acidic formula nourishes hair and amplifies shine. It’s lightweight and suitable for every hair type. It weightlessly treats the hair and leaves it feeling soft and silky.
Keep Me Vivid Velvetizer: This unique, oil-to-crème leave-in is applied to damp hair after shampooing and conditioning. It smoothes hair, and thanks to its UV filter also protects color from fading. Use the velvetizer before blow drying or air drying.
Keep Me Vivid Lamination Spray: Continued use of the Lamination Spray between salon visits ensures hair color remains vivid and hair stays lustrous and shiny.

All of the Keep Me Vivid formulas feature a heavenly new fragrance, containing notes of vanilla, coconut and cotton candy. The cheerful pink packaging is easy to spot on shelves, not to mention being a mood lifter at home and in the salon!

So many of our clients are experimenting with hair color. I always aim to provide my clients with the most vibrant hair color no matter what shade they request,” says Matrix Brand Ambassador, Philip Wolff. “Haircolor is a commitment, notoriously high maintenance and eventually prone to fading. With the new Total Results Keep Me Vivid it’s exciting to be able to create amazing hair color for our clients and assure them it will stay on point for 65 days!

Keep Me Vivid is ideal to use with other color care regimens in the Total Results family including: ReBond to rebuild hair bonds that have been weakened by chemical services and repair damaged hair; Brass Off with the highest concentration of blue/violet pigments to neutralize brassiness, even in the darkest brunette tones; SoSilver to neutralize unwanted yellow tones in blonde and grey hair and Color Obsessed, which protects all color treated hair from fading due to UV exposure and extends the life of color vibrancy.

Total Results Keep Me Vivid will be available at salons and SalonCentric stores in February 2019. 

*With use of Total Results Keep Me Vivid Shampoo, Conditioner and Lamination Spray.


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