28 January 2023

Conquer the Violet Realm! Introducing the New Violet Arsenal Series by Pravana

Violet… a timeless, inclusive shade adored by the beauty and fashion industries, that clients request and stylists strive for. Whether it’s to neutralize warmth or simply add tone, the demand for high-quality violet products behind the chair is imperative.

PRAVANA is ready to equip stylists around the world with the tools they need to conquer the violet realm. Introducing the all-new ChromaSilk violet arsenal: the highly-anticipated .7 series of PRAVANA’s award-winning ChromaSilk Permanent Creme Hair Color line plus an all-new demi-permanent ColorLush Violet Color Boost.

The long-awaited ChromaSilk .7 series includes four brand new colors that allow stylists to achieve mid to high-level violets thanks to their unique pigment formulations with reduced pink tones. Use them on their own or intermix with other ChromaSilk permanent shades to enhance colors, balance formulas and neutralize residual warmth. Stylists can now experience the versatility of ChromaSilk’s violet offerings and feel confident that they’re creating the truest tones available!

ColorLush Violet Color Boost is another highly anticipated addition to the violet arsenal, this time to PRAVANA’s ColorLush Demi-Permanent family. This new boost is an ideal demi-permanent option to eliminate the appearance of warmth in the hair, enhance tones, refresh faded color or use alone for a vibrant violet shade. Stylists are invited to create beautiful custom tones by adding ColorLush Violet Color Boost to any ColorLush shade, leaving hair with luminous, long-lasting shine.

Presley Poe of PRAVANA Collective was chosen to be the Violet Arsenal campaign artist, as she is an ideal representation of strength and confidence.  Her growth from PRAVANA Artistic Educator to PRAVANA Collective member is an inspiring example of being #EmpoweredByPRAVANA. 

  • Credits
    Colorist + Stylist: Presley Poe @presleypoe
    Model: Cristina LaFornara @crisssyo
    Model: Blake Bartlett @blakebartlett_ 
    Makeup: Nichole Ray @nicholerayartistry
    Wardrobe: Caisa Airmet @caisadilla
    Photographer: Huck Hinshaw @pleasantlycavingin


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