In this totally subversive environment, a downtown Los Angeles Art Deco style building is themed on four floors with R+Co products, photo booths, customizable R+Co merchandise and clothing.
Live DJ sets, gourmet nosh, and eye catching art installations reflecting the life-like packaging of R+Co labels. With instagrammable spots around every corner, attendees pose with giant inflatable R+Co Outer Space hair spray bottle or selfie in front of the custom R+Co skateboard deck wall, or the real show-stopper, you could ride the mechanical bull! And yes, the Estetica team absolutely got on the bull! Vision On attendees enjoyed an afternoon of inspiring education from the beauty industry’s best, and an evening of music, photos, food and fun! So get ready to turn your Vision On.
Howard McLaren. Thom Priano. Garren. Three of the beauty industry’s most impactful hairdressers. From wigs, to men’s grooming, to revolutionizing the razor cut, these powerhouses have consistently contributed to fashion’s ever evolving iconic looks. And with the creation of R+Co in 2014, this dream team stays at the top of hair education by passing on their methods and thus “Creating Legends”.
Boasting a celebrity clientele with a roster like Madonna and Kendall Jenner, Garren demonstrates how to take his famed looks and translate them into salon friendly styles that hairdressers can incorporate behind the chair. Breaking down myths and stigmas surrounding wigs and hairpieces, Garren shares talking points and selling points to bring his timeless looks to life. Using some of our favorite new R+Co products like Glittering Smoothing Shine Spray, Garren’s masterpieces sparkle and shine on stage and on screen.
Watching Thom Priano cut men’s hair is as satisfying to watch as those Instagram videos of people slicing soap! His precise hand motions are so purposeful yet gentle while he creates strong shapes and explains with simplicity how to build and create handsome looks styled uniquely with R+Co brushes and products like Badlands Dry Shampoo Paste, a revolutionary new way to use dry shampoo. This product is quickly becoming a fan favorite amongst stylists and clients alike. Giving texture and structure at the same time, this dry shampoo paste is so fun to work with! The perfect product for almost every men’s style.
And then there’s Mr. Fabulous himself, Howard McLaren. With his laid back attitude, too cool sunglasses, and his always entertaining stories, Howard reinvents razor cutting as he shares his techniques for achieving precision line work and bold shape for sexy wearable hair. As a seasoned pro with some of the industry’s best product lines, it’s no doubt that Howard created R+Co out of passion, knowledge and necessity to deliver an unparalleled new product to change the hair game. And as usual, he always brings the heat, shaking things up with modern styles, unique inspiration and graphic images to convey the R+Co message; it’s about the experience.
R+Co is on a mission to create more legends, so make sure to follow @randco to see when Vision On is coming to your city.
By Julz Coda and Liz Diaz @beyondbeautyschool