26 February 2024

More than a Root Concealer: Introducing the New Insta Recharge by Wella Professionals

Wella Professionals introduces new INSTA RECHARGE, an instant powder root concealer that delivers professional salon results at the reach of your fingertips.

INSTA RECHARGE offers the benefits of precision, soft blending and natural feeling with its 4-in-1 solutions: regrowth concealing, highlights extension, optical thickening/filling and eyebrow definition.

The exclusive INSTA RECHARGE formula preserves the beauty of your color in between regular salon services. This easy–to-use product is an exciting –and high-performing– way to offer impactful results when concealing greys or regrowth, while maintaining salon-perfected color.

The INSTA RECHARGE professional take home kit is more than a root concealer. It’s a 4-in-1 solution!

  1. Regrowth Concealing to touch up those annoying grey roots or regrowth areas
  2. Highlights Extension to disguise the regrowth and extend your highlights beautifully
  3. Optical Thickening or Filling to achieve the appearance of visually thicker and fuller hair
  4. Eyebrow Definition to enhance and define the shape of the eyebrows

A smart brush is also included for instant and seamless low mess application that lasts until the next wash.

Wella Professionals INSTA RECHARGE line is available at salons carrying Wella Professionals nationwide.


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