On November 7, 2018, CHI was hand-picked by Today Show hosts, Kathie Lee Gifford and Hoda Kotb, along with the hair department at NBC, to participate in their annual “Favorite Things” Party and Segment.
Over 160 guests were treated to an evening with both Kathie Lee and Hoda in attendance at New York’s trendy Refinery Rooftop. Guests included NBC Executives and staff, Beauty Expert, Bobbie Thomas as well as Today Show regulars Madelyn Fernstrom and Jill Martin.
As one of the chosen favorite items by Kathie Lee and Hoda, the CHI Escape Cordless Irons were given the spotlight because their compact size and lightweight provide styling on the go – just in time for the holidays. When both Kathie Lee and Hoda arrived at the CHI booth to snap some photos, Kathie Lee was also treated to a hair touch-up by CHI Ambassador Stylist, Maria Santos, using Farouk’s latest innovation, the CHI LAVA Pro Spin n Curl. Each guest was thrilled to receive a CHI Escape Cordless Flat Iron and Curling Iron as gift bag inclusions as well as complimentary styling and tips.
The following day, the CHI Escape Cordless Flat Iron and Curling Iron were featured on the Today Show with Beauty Expert Bobbie Thomas. They all raved how great CHI is, specifically the Escape tools!
NBC’s Today Show is the number one television news show in the country. To view the segment, click here!