Goldwell is further expanding its range of digital education tools. Following the successful Education Plus App, Goldwell is launching the YouTube channel “Goldwell Education Plus” to offer its stylists new, inspiring videos every week as another valuable source of education – one that is available at any time.
The channel is the perfect complement to the comprehensive range of advanced training courses offered by Goldwell Academies worldwide.
John Moroney, VP & Global Creative Director, said: “YouTube is THE platform for education and inspiration. It only makes sense that we fully embrace and utilize this platform to further reach our stylists and help them to grow their skills and their business!”
This is exactly what the new global Goldwell YouTube channel is all about: The latest haircut and hairstyling trends, creative and professional cutting and coloring techniques, detailed product instructions, the latest salon services, and much more make the Goldwell Education Plus YouTube channel a digital education tool that perfectly complements the existing practice-oriented Education Plus App.
Through the expansion of its digital education offering, Goldwell is setting new benchmarks in the field of advanced technical training: While the seminars offered by the international academies continue to focus on face-to-face contact with stylists, Goldwell Digital Education Plus delivers helpful, creative and inspiring how-to videos, updated on a weekly basis, for stylists to learn between seminars.
Moroney further adds, “If YouTube is where stylists are going to find out about new trends and techniques, then you can be sure that we will be there for them.”
More information about Global Zoom 2018: www.goldwelleducation.plus