Redken just introduced a new color care line specifically formulated for naturally or color-treated gray and silver haired clients this October… the NEW! Redken Color Extend Graydiant!
Redken Color Extend Graydiant Shampoo is an anti-yellow, pure violet color-depositing shampoo that, along with the Silver Conditioner, tones, strengthens and nourishes your clients’ naturally gray and silver hair.
How does it work? The violet-pigmented, antiyellow Shampoo neutralizes unwanted yellowing and brassiness left in gray hair once natural pigment is gone. With a newly even-toned base, the Silver Conditioner then deposits custom direct dyes onto clients’ fibers for a beautiful, brightening and shimmering silver pay off. Both formulas help to nourish and strengthen gray and silver hair for a balanced, conditioned texture.
When hair loses its pigment, it becomes more susceptible to environmental factors. In pigmented hair, the melanin plays a protective role – in gray hair, this filtering no longer takes place and this exposure causes a weakening of the fiber and a yellowing caused by UV interacting with keratin and lipids. As a result, the Redken Color Extend Graydiant Shampoo and Silver Conditioner is designed help to nourish and strengthen gray and silver hair for a smooth, shiny finish.
“I recommend Redken Color Extend Graydiant Shampoo and Silver Conditioner to all of my gray clients. Because their hair has lost pigment, it has a different texture than my other clients, and this set helps counteract that while also removing the yellow tones we so commonly see in this color,” says Redken Brand Ambassador Rodney Cutler. “This shampoo and conditioner really works hard to keep their hair toned, healthy, and happy – which keeps them happier in between cuts at the salon!”
Although usage may vary, Redken recommends that your clients use Redken Color Extend Graydiant Shampoo and Silver Conditioner 1–2 times per week for optimum results.
NEW Redken Color Extend Graydiant Shampoo ($20): Use as a complete system with Redken Color Extend Graydiant Silver Conditioner twice a week. Apply to wet hair, lather, and rinse well. Repeat if necessary. For maximum benefits, leave second lather on for 1-3 minutes, or longer if needed. Rinse.
NEW Redken Color Extend Graydiant Silver Conditioner ($20): Apply to damp hair after shampooing. Leave on for 1-3 minutes, or longer if needed. Rinse. In case of contact with eyes, rinse them immediately.
*Redken recommends that clients alternate the NEW Redken Color Extend Graydiant Shampoo and Silver Conditioner with Redken Color Extend Magnetics Shampoo & Conditioner for color-treated gray and silver hair, or Redken All Soft Shampoo and Conditioner for naturally gray hair.
Available: The Redken Color Extend Graydiant Shampoo ($20) and Silver Conditioner ($20) is available at Ulta, JCP, Regis, and Beauty Brands starting October 2018.