25 April 2024

Luxury Hair Care Brand Rikoko expands into the International Market

Launching at a celebrity salon ‘INANCH’, London that played host to a special event during September. Alongside successful UK distributor Rebel Beauty Brands and their team, founder Richy Kandasamy introduced guests to this niche line personally.

Guests that included headline consumer press came to investigate the collection of products that is divided into three categories, Lock and Seal, PRISM and NOIR.

Influencers that included CURLture and Supriyya in addition to industry press attended to learn more about the global texture message of the brand while delegates from the Seychelles High Commission came to enjoy the evening and support this fledgling brand that engages resources from the Indian Ocean Island. Kandasamy said “The evening was incredible, with a real variety of guest, learning more about how we can care for our own hair textures, be it thicker or thinner hair, our line is very simply at its core, heal, seal and shine.

RIKOKO was created with the fundamental mission of bringing newness, harmony and a global point of view to luxury hair care. Created by expert colorist Richy Kandasamy and brand visionaire Renee Cascarina, RIKOKO products are based on exotic ingredients and ancient rituals from the Seychelles islands that protect, strengthen and heal hair from the inside and out.

RIKOKO is divided into three collections

RIKOKO Lock starts at the basin and is a 2-phase post-color service that naturally balances pH and locks in color in just 10 minutes. Followed by a vegan Shampoo and Conditioner duo that are free of sulfate, paraben and gluten; and are infused with vanilla oil, cinnamon, hibiscus and ginger ingredients that are meant to heal and protect against the adverse effects of colour treatment and day-to-day buildup of toxins.

RIKOKO Prism, a prepping line of leave-in conditioners that tone, maintain, heal and naturally pop colour with lightweight coconut oil, vetiver and passion fruit.

RIKOKO Noir, the finishing line includes the travel friendly and fan-favourite, KOKOBALM – a solid coconut oil infused with strengthening lemongrass that naturally adds weightless shine and heals with cumulative use.


Photography Credit:  Kevin Luchmun


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