19 May 2024

Spectacular Alternative Hair Show 2018 – Mystique!

MYSTIQUE was the name of this year’s spectacular Alternative Hair Show, held at the Freemasons’ Hall in Covent Garden, London. The 2-show event raised a magnificent £205,000 for the Alternative Hair Charitable Foundation: Fighting Leukaemia.

Hair teams from across the globe once more committed their own time and resources to creating a show which was an amazing celebration of the artistry, creativity and passion. Without their generosity and commitment, this incredible event would quite simply not exist. Participating this year were:

From the UK: SACO; from Spain: KUMENHAIR; from Italy: RUDY MOSTARDA; from China: KEN ZHOU; from the UK: ANNE VECK;  from the UK: GUY KREMER; from the UK: MARK LEESON; from Spain: MIKEL LUZEA; from the UK: TIGI CREATIVE TEAM; from the UK: SASSOON; from the USA: CHARLIE PRICE; from the UK: MARC ANTONI; from the UK: ROBERT MASCIAVE; from the UK: ALAN EDWARDS; from Germany: KLAUS PETER OCHS; from Hungary: LASZLO HAJAS; from Italy: CARLO BAY; from the UK: SANRIZZ.

This year’s premier sponsors were Wella Professionals and TIGI; both of whom continue to show their support year after year. The Charity sponsors for the evening were: Infringe, Linda Beauty, Alternative Hair Product Line, The Anthony & Pat Mascolo Charitable Foundation and TIGI Copyright.

The first part of the evening saw the finals of the International Visionary Award, sponsored by TIGI and presented by Anthony Mascolo, International President of Alternative Hair, together with Alternative Hair founder, Tony Rizzo. The Visionary Award has become a strong part of the evening. The 2018 winners for the 3 categories are:

Cut & Colour: Ryu Kyougoku from Japan
Men’s: Alessandro Barca from the UK
Avant-Garde: Tang Wei from Taiwan

The 2018-2019 AIPP Awards Ceremony was also held during the Alternative Hair Show, the artistic achievements of five internationally acclaimed hairstylists were honoured. Hosted by Estetica Network’s Roberto Pissimiglia and Maeve O’Healy-Harte from Irish Hairdresser, Rush Hair (UK) won the Best Commercial Award for their beautiful collection ‘Lost Rebels’ created by the Rush Artistic Team; Sylvestre Finold @ Toni&Guy (UK) grabbed the Best Avant-Garde Award for his stunning collection ‘Freedom’; Angelo Seminara (UK) earned the very first Best Color Award for his awe-inspiring collection ’Namibia’ featuring some amazing hair colouring techniques; Arjan Bevers from Avanti Kappers salon (Netherlands) won the Best Men Award for his ’Mr. Brooks’ collection made of elegant, fashionable male styles; and Joey Scandizzo (Australia) conquered the Best Video Award for a sumptuous, inspiring video showing his latest collection, ‘Labassa’. Award recipients were voted by the AIPP Magazine Members throughout the world over last month. This year participation was impressive, having received 912 photo entries from all around the globe.

The AIPP and the Alternative Hair Show also had the pleasure to present the coveted International Legend Award to Bruno Mascolo, whose story began in London with his two brothers, Giuseppe and Gaetano: aka… Toni&Guy!  Bruno went on to open the brand’s first successful US salon before going on to pursue a massively successful career stateside.

Importantly Alternative Hair is, of course, also about raising much-needed funds for Fighting Leukaemia. During the evening head trustees of Fighting Leukaemia, Douglas Osborne, Professor Tariq Enver and Dr. Jason De Boeur thanked the audience for their support and told them of the some of the great research being carried out with positive results. A film of this year’s Children’s Party, opened the charity appeal which was made by Alternative Hair Host, Linda Evans and 9 year old Blue Tobin who is celebrating 6 years free of blood cancer.

At the end of a wonderful evening, the teams paraded on stage for a final applause as Tony and Anthony thanked everyone for attending the show and together with Blue Tobin presented the cheque for an incredible £205,000 raised by the night.

Photos: Alex Barron-Hough


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