Over 50,000 visitors, including 9% visitors from over 86 other countries, gathered in Paris, Porte de Versailles, on 8, 9 and 10 September for the 2018 edition of MCB by Beauté Sélection.
280 exhibitors and key players from the global hair and beauty market presented their latest collections, product lines and services. Technological innovation was combined with artistry of the very highest standard throughout.
The color sector confirms its rise through an ever-wider range of products and services, which allow us to achieve an even greater market share. New technologies and approaches are emerging such as Wella Professionals Koleston Perfect ME +, enriched with PureBalance ™ technology and the ME + ™ molecule, which offers brilliant colour, while minimising the risk of developing an allergic reaction.
The development of Igora Royal Take Over continues over at Schwarzkopf Professional with the launch of 6 new shades of purple and green that lend themselves perfectly to current trends. The line, created and developed with known influencer hairdressers, meets receives feedback from salons, thanks to its fashion-conscience credentials.
The fashion side was also the source of inspiration for the new Subtil launch: 5 metallic shades, ideal for bringing clear foundations into a new dimension. To accompany this launch, the brand has asked the help of hairstylist Luc Besson who has signed the new hairstyling collection.
The French specialist in vegetable-based color, Marcapar, once again engaged with hairdressers interested in the natural formulation. With a full range of treatments and styling products, Marcapar emphasizes the ability of plants, thanks to their properties, to style, color, moisturise and cleanse the hair and scalp: a 100% natural and quality alternative.
On-Trend: Men’s Grooming and Styling
This major industry sector continues to grow with the same intensity. American Crew launched Acumen, choosing to expand its offer with the integration of products dedicated to the care of men’s skin, hitherto absent in the salons in terms of resale, while aiming to increase retailing in the salon.
Wella Professionals has launched the line dedicated to the man SP Man that offers a personalised approach to hair and beard care. Enriched with the EnergyCode ™ complex, the treatment is part of a ritual proposed by the barber, after an accurate diagnosis of the condition of the hair and expectations in terms of results.
Artistic Creativity and Technical Expertise
On-stage this year was a whole host of major players from the world of hairdressing, including Ludovic Geheniaux, Raphael Perrier, Sandrine Ruiz, Beata Bourillon, Damien Roux, Leen and Bertus (Schorem), Gerry Santoro, Christophe Nicolas Biot, Bob Jeffy, Richard Ashforth, Garance Delacour. Alonsgside these creative experts was the opportunity to experience live technical demonstrations from the likes of Eugene Perma Professionnel, NYX Professional, Intercoiffure, Revlon Professional, Make Up For Ever and Manic Panic.
And the Winner is…
Awards announcements to the next generation of hairdressers included “The Mentor, Best Emerging Talent“, created by Estetica France in collaboration with the MCB by BS, which was presented to Laurent Micas for his “sculpture” of colored hair at flower shape.
Another highlight of this edition was the design award “What’s Up in Paris“, created by MCB by BS and Estetica Design, which went to SCISSORYS Friseure (Heilbronn – Germany).
Innovation in hair was celebrated at “What’s New in Paris“, organized in collaboration with the magazine L’Éclaireur. Awards went to 8 innovative companies for services and products marketed in 2018 and selected through a rigorous jury made up of influential figures from the hair industry. For more information about the winners and further information about the event CLICK HERE
Opening photo, Beata Bourillon show.
(Photo: Pascal Latil & Jérémy Leconte)