Pop up shops are having a moment, with the House of Rosé in NYC selling out every weekend, fashion brands taking leap into the temporary installations, and on September 12 and 13, NYC was treated to the nail and beauty world.
OPI opened its first pop-up shop, giving media, influencers, and brand fans the chance to be fully immersed in all things color and OPI with interactive experiences, collection showcases and shopping at 9 West 8th St in Greenwich Village, NYC.
“Color is everything. It can change our mood, it can enhance an experience, evoke a feeling – and we can’t wait to bring that to life with this colorful fun house,” shared OPI Co-Founder and Brand Ambassador, Suzi Weiss-Fischmann. “From seeing our newest colors and collections up close to taking in the sets and art, this was a must visit and must ‘gram OPI shop, unlike anything we’ve done before.”
The new color collections were highlighted at the event, which include the Fall18 Peru Collection, Metamorphosis, Infinite Shine Fan Favorites, GelColor Icons and Powder Perfection. As colorful and lively as its namesake, the Peru Collection lent itself to a vibrant Peruvian street market. Metamorphosis inspired a collection of large-scale butterfly murals and a beauty bar for complete transformations, while Infinite Shine Fan Favorites featured adjacent photo rooms for guests to choose their favorite iconic color backdrop.
GelColor Icons featured larger than life bottles for guests to pose for photos with while OPI’s newest formula, Powder Perfection had an eye-catching product display. The pop-up shop was a delight for Instagram users with colorful photo opportunities throughout the space. In addition, customers received special services and gifts with in-store purchasing powered by Amazon.
In addition, on Wednesday evening, OPI hosted around 20 special needs teachers from the surrounding NYC area for their CIA (Color is the Answer) Initiative. They “brought a little color to the day” of these hardworking and often under appreciated community members –by treating them to manicures, makeup, hair and amazing gift bags– as well as a champagne reception with appetizers.
If any of these color collections peaked your interest, please visit OPI.com