Innovative Chroma Intense Dye Technology creates longer-lasting, more intense colors, while providing stylists with endless customization opportunities.
Known for providing the professional beauty industry with the most advanced American technology based upon “Environment, Education, and Innovation”, Farouk Systems Inc. just announced the relaunch of CHI’s Chromashine Intense Bold Semi-Permanent Hair Color Line.
The relaunch incorporates several major updates including the addition of Chroma Intense Dye Technology, new packaging, new product names and endless mixing capabilities.
Nothing inspires a colorist’s work more than the color wheel. Like art, Chromashine’s nine shades allow stylists to create any hue they can dream of. Hair is a canvas allowing every artist to master color theory and create even more with CHI!
As a result, CHI’s Chromashine Intense Bold Semi Permanent Hair Color Line is ideal for the seasoned hair color artist looking to further expand their creativity through color mixing and formulation. Now featuring innovative Chroma Intense Dye Technology, color will be longer-lasting and more intense. Direct dyes deposit easily on bleached or pre-lightened hair while simultaneously deep conditioning. Using silk proteins to help strengthen and add brilliant shine, hair colored with Chromashine appears brighter, glowing and more vibrant. The pH level of the system is also lower making the hair shinier and better conditioned.
Under a new product name, the line consists of Primary, Secondary and Neutral Shades that offer endless mixing capabilities and options, including trending metallic shades. These creative driven colors make it even easier to formulate custom formulas, providing stylists with new versatility and customization opportunities. Inspiring new color concepts, the shade selection also reduces back bar inventory for salons.
The line will continue to be an ammonia, peroxide, and PPD free choice for stylists around the world.
NEW PRIMARY COLOR NAMES
• Red = Dangerously Red
• Yellow = Mellow My Yellow
• Blue = Out of the Blue
NEW SECONDARY COLOR NAMES
• Violet = Viva Violet
• Green = Grass Roots
• Orange = Orange You Obsessed
NEW NEUTRAL COLOR NAMES
• Silver = Shades of Gray
• White = Pearl White
• Black = Onyx
ARTIST KIT CONTENTS & PRICING
Salon Price: $79.99
1 – CHI1220 CHI CHROMASHINE MELLOW MY YELLOW 4 fl. oz.
1 – CHI1221 CHI CHROMASHINE ORANGE YOU OBSESSED 4 fl. oz.
1 – CHI1222 CHI CHROMASHINE VIVA VIOLET 4 fl. oz.
1 – CHI1223 CHI CHROMASHINE OUT OF THE BLUE 4 fl. oz.
1 – CHI1224 CHI CHROMASHINE ONYX 4 fl. oz.
1 – CHI1225 CHI CHROMASHINE SHADES OF GRAY 4 fl. oz.
1 – CHI1226 CHI CHROMASHINE PEARL WHITE 4 fl. oz.
1 – CHI1227 CHI CHROMASHINE DANGEROUSLY RED 4 fl. oz.
1 – CHI1228 CHI CHROMASHINE GRASS ROOTS 4 fl. oz.
1 – FREE CHI CHROMASHINE SWATCH WHEEL
1 – FREE CHI CHROMASHINE COLOR MANUAL
1 – FREE CHI CHROMASHINE TRANSLATIONS
For educational tips and more information, please visit chi.com