19 May 2024

Bold & Empowered – Introducing the New RUSKPRO Professional + Protective Hair Care System

The new face of RUSK®, where authenticity meets individuality – meet RUSKPRO®. This brave new battalion of products play harder, work longer and deliver on promises, to give stylists and their clients more of what they want every day. Get ready for greatness!

NEW! RUSKPRO® Hair Care System with CDEpHlex³™ Technology creates an invisible barrier around the hair fiber to help seal and protect hair from Color Fading, Damage and Environmental Pollution.

So hair feels cleaner, fresher and shinier longer! Rachel Caruso, RUSK® Director of Marketing says “Dirt, debris and environmental pollution make hair dull and lifeless. RUSKPRO® is not a detox–it’s PREVENTION!RUSKPRO® harnesses cutting-edge technologies to meet high-performance standards
across every category: CARE01, STYLE02, TEXTURIZE03 and FINISH04.

Our mission behind the development of the new RUSKPRO® collection is to inspire and empower the next generation of creative hair artists,” Caruso says. RUSKPRO® state-of-the-art styling and finishing solutions are designed to layer on and remain flexible – making restyling on the fly, easier and faster. “This new systematic approach allows both stylists and clients to be in complete control of the hair’s texture,” says RUSKPRO® Artist, Julie Mathey. Designed to layer on, to build hold without weighing hair down. Uberlight and sheer formulations leave hair brushable and flexible, yet protected!

Launching 10 sulfate free* and paraben free high-performance hair care, styling, texturizing and finishing products for all hair types, colors, and textures. Sleek, modern package design is sure to inspire creativity! Available in liter, retail and travel sizes.

RUSKPRO® is available in September 2018 at Cosmoprof Stores and Professional Beauty Distributors nationwide.

For more information, please visit www.rusk1.com

* Repair01 is formulated with moisturizing sulfates


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